How often do we see women between 40 and 50 portrayed as sexy, alluring, and self-confident in movies, television, or advertisements? On occasion we see some positive reflections.
What about positive portrayals of women who are 60 and over? If we’re being honest, the answer is hardly ever.
It’s not that we need the media to reflect back to us positive imagery for us to feel good about ourselves. We can do that on our own.
But few women of our generation were taught how to deflect the negative stories we consume in the media and how to reframe them into something more positive. The result is millions of women look at themselves from a negative perception and hold back from living their lives to the fullest.
Therefore, how do we go about removing the influence of the media so that we can begin not only loving more of ourselves but unleashing our inspired voice after 60?
This article and accompanying video are part of a new series titled “The Invisible Customer with All the Money®”, where we will focus on how women over 60 can begin telling ourselves a new and better story about what we can be, do, and experience through self-love.
#1: 7 Steps to Reclaim Your Power from the Media
#2: Aging Stereotypes: Can You Be More Feeble?
#3: 10 Steps to Influence Yourself from Within
#4: What Makes Your World Go Round After 60?
Your Inspired Voice Is Needed
When women 60 and over are shown in ad campaigns, movies, and television shows, they are usually presented as bumbling fools for comedic relief or portrayed as old, barely mobile, and unsexy.
Having been an actress for over 30 years, I understand there are specific characters and roles to be played that fit into a story. But that is not what I’m talking about here.
From first-hand accounts at auditions and lengthy conversations with fellow actresses over 50, and from my own extensive research, I have become aware of the widespread dismissal of positive reflections of women over 60 in nearly all forms of media.
Over a decade ago, I made a bold declaration to forego any roles that demanded I wear a white wig and act feeble to sell a brand message. I began to apply my time, resources, talents, and gifts to sharing a more uplifting message about love, aging, and happiness for our generation.
I am far from the only person who is doing this.
Thousands of women, including the founder of Sixty and Me, Margaret Manning, have brought their unique perspective and inspired voice to the world.
Brands are beginning to listen but there’s still a long road ahead of us. To ensure the narrative continues to positively change, your inspired voice is needed.
Be Seen, Heard, and Valued
There is a reason what we watch on television is referred to as programming. The shows and what we watch in the news are literally programming our subconscious to think and feel specific ways.
This is where we come in.
Each of us brings a wealth of knowledge, experience, and wisdom to all ages. But changing the negative stories about women in the media begins with every single one of us.
It’s crucial that your inspired voice be unleashed in ways that best align with your personality. To ensure that your inspired voice is seen, heard, and valued, here are ten steps you can take:
Self-Care
Prioritizing your well-being comes first. Ensuring you’re mentally, emotionally, and physically fit produces a healthy state of being, which enhances confidence and clarity in expression.
Self-Awareness and Confidence Building
You can’t share your inspired voice if you don’t own it. To own your voice, recognize the value of your experiences, embrace your wisdom, and trust in your perspective.
Harness the Power of Digital Platforms
Engage with social platforms that allow you to connect with like-minded people and are easy to share your stories on.
Networking and Building Connections
Participate in women over 60 organizations, clubs, or online communities that provide a platform for members to share experiences and support one another.
Be a Mentor
Mentor and guide younger individuals or peers. Your insights can make a positive difference in their lives.
Seek Mentorship
Even at 60 or beyond, there’s value in seeking guidance from peers and those in younger generations. This can help you better navigate modern challenges and online platforms.
Public Speaking
As you develop confidence in your voice, offer to speak at both online and offline events or workshops, sharing your expertise and stories. This can also include starting a channel on YouTube or even a podcast.
Write Articles or a Book
Document your experiences and then share your journey, insights, and wisdom through writing. This can be in the form of articles, blogs, books, and even documentaries.
Advocacy
Stand up for and speak out on behalf of causes that make your heart sing and that you are deeply passionate about.
Collaborate
Partner up with individuals or groups who align with your beliefs, values, and mission. Joint ventures can amplify the power of your inspired voice.
Please join me in the video above where I share five action items to engage in that will help you integrate what you are learning.
Let’s Have a Conversation:
Who inspires you on a daily basis? Are there any women you look up to for inspiration? How are you unleashing your inspired voice to empower yourself and others?
