loungewear brands

Do you love loungewear? Do you step out of your day clothes and jump into soft cozy items as soon as you get home? Loungewear had a sales uptake in 2020 during the lockdowns and because people started working remotely.

Loungewear is a lot more than baggy fleece sweatpants, simple cotton t-shirts, and oversized hoodies. A whole business and retail category is thriving producing innovative and trendy loungewear items. Because even if you are simply hanging around at home you still want to feel feminine.

  1. Barefoot Dreams
  2. Eberjey
  3. Splendid
  4. Paper Label
  5. SOMA
  6. Pact

More often than not, if I am at home I am in my comfy loungewear. Relaxed pants that are not tight at the waist, soft tees with scoop necks, and super cozy wrap sweaters. Clothing that I can still step out of the house and run errands in, but definitely not appropriate to go to work or out to dinner.

Typically, loungewear is made with soft fabrics that have some form of stretch. Cotton, cashmere, modal, and bamboo are materials often used to design loungewear.

Here is my pick of favorite loungewear brands and outfits for women over 50.

Barefoot Dreams

Barefoot Dreams

Barefoot Dreams has become a go-to brand for chic comfort. They create loungewear for the whole family (even our beloved pets) as well as home products.

Collections are offered in neutral and relaxing colors like oatmeal, seashell, almond, beach rock, and pearl, for example.

They also give back and their Shop for a Cure program donates a portion of proceeds from all pink-colored items for Breast Cancer awareness and research.

Eberjey

Eberjey

Over 25 years ago, Eberjey introduced sleepwear styles that women felt confident and comfortable wearing. Soon after they created their iconic PJs, they launched the brand to the next level, expanding to loungewear for men, women, and kids.

Their styles are exceptionally soft and flattering and are the result of decades of meticulous crafting, testing, and sourcing.

Their soft, sustainable textiles have a low ecological impact and come from renewable resources like modal, Tencel, and bamboo.

Splendid

Splendid

Splendid first started with a quest to create the ultimate t-shirt. On that journey, they discovered a passion for softness in every form. They now design sleepwear, intimates, casualwear, outdoor wear, and even denim.

Their casual but polished collections are filled with color, softness, and offer a hint of playfulness.

Paper Label

Paper Label

Paper Label is a Canadian sleep and loungewear company that provides timeless pieces in modern silhouettes and quality fabrics.

Each piece is designed to encourage flexibility and comfort without compromising style. Their designs reflect the belief that simplicity, comfort, and style should coexist in every closet. Their timeless collections are everyday essentials that can be worn by everyone.

SOMA

SOMA

SOMA specializes in bras and intimates and also offers a modern loungewear collection named WKND made with super soft fabrics and ultra-comfort in mind.

Leggings, tunics, sweater wraps, and wide-leg pants make up the essentials of this collection. Brushed terry, velour, rayon/spandex mixes, and cotton/Modal mixes are used to maximize comfort.

Pact

Pact

Pact designs women’s, men’s, kids’, bath, and home collections with organic and certified fair-trade cotton. Casual, intimate, loungewear, and outerwear products are all made with sustainability and comfort in mind – comfort for the wearer and for the earth.

Let’s Have a Conversation:

Do you wear loungewear? Where is your favorite place to buy loungewear items? What is your favorite fabric for loungewear? What is your favorite item on our list? Tell us about it in the comments below.