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Out of all the big beauty sales, we have to admit this is our favorite. Ulta’s 21 Days of Beauty 2023 is as epic as can be, with three full weeks of half-off deals. We’re talking 50 percent off best sellers and new products from brands including Tula, Anastasia Beverly Hills, Smashbox, Benefit Cosmetics and so much more. There’s haircare, makeup, skincare, nails, beauty tools—everything. Like past years, each day features a different brand or product on sale so you’ll want to game-plan exactly what and when to shop.

You’ll want to be sure to download the Ulta app, too, for a variety of reasons. You can use the live try-on experience, GLAMlab, to test out colors, as well as access app-only deals. Many steals are brand-new, never-before-seen so you don’t want to miss them.

Have your eye on something specific? Looking to spring clean your makeup bag and stock up on complexion essentials? Check out some of the best first week deals below and come back here to get shopping.

March 12

Tarte Maneater Mascara in Black

Get tons of volume with no flakiness with this cult-fave mascara. Shape Tape Full-Coverage Foundation is also on sale.

Peach & Lily Power Cocktail Lactic Acid Repair Serum

Brighten and gently exfoliate your skin with this 10 percent lactic acid-infused serum. The brand’s Matcha Pudding Antioxidant Cream is also half off.

March 13

Elemis Pro-Collagen Marine Cream

This luxe face cream features marine and plant actives to hydrate and firm skin.

Urban Decay Cosmetics Vice Hydrating Lipstick

Don’t sleep on these super-pigmented, long-lasting vegan lipsticks that feel nourishing on the lips.

March 14

Conscious Beauty

You’ve seen Youthforia’s PreGame Daily Protective Primer all over TikTok. Now’s the time to try it half-off, as well as other cruelty-free faves.

Beekman 1802 Milk Primer SPF 35 3-in-1 Daily Defense Sunscreen & Makeup Perfecter

This sunscreen, moisturizer, and primer in one also works to hydrate and repair skin.

March 15

Murad Targeted Wrinkle Corrector

This viral serum temporally mimic the effect of Botox and folks are obsessed. It’s never been included in Ulta Beauty’s sales before!

Stila Stay All Day Waterproof Liquid Eye Liner

Stock up on everyone’s fave liquid eyeliner, in seven shades.

March 16

Too Faced Lip Injection

Maximum Plump Extra Strength Lip Plumper and Lip Injection Extreme Lip Plumper are both half off with really pretty color options.

About-Face Lip

For the first time, About-Face’s TikTok-viral Paint-It Matte Lip Color and Matte Fix Lip Pencil are included in the online-only sale.

March 17

Lancôme La Vie Est Belle Eau de Parfum

All sizes of this sugar-and-warm-vanilla perfume are on sale for the first time.

Clarins Double Serum Firming & Smoothing Concentrate

This powerful serum contains 21 potent plant extracts to target wrinkles and firm skin.

March 18

Fenty Beauty by Rihanna Pro Filt’r Instant Retouch Concealer

This creamy, longwear, creaseproof concealer has 50 natural matte shades to choose from.

Nuface Mini+ Facial Toning Microcurrent Kit- Sandy Rose

Pick up the petite FDA-cleared Mini+ Facial Toning Microcurrent Kit for half off online-only. It comes with the Silk Crème Activator, Aqua Gel and Application brush.

March 19

Kiehl’s Since 1851 Midnight Recovery Concentrate

This nourishing face oil helps reduce fine lines and boost radiance all at the same time.

Anastasia Beverly Hills Brow Wiz Ultra-Slim Retractable Detail Pencil With Spoolie

Stock up on this cult-fave brow pencil that comes in 12 shades.