Watching Instagram makeovers makes anyone think that applying 10 layers of product to your face turns you instantly into an ageless celebrity like JLo, Michelle Pheiffer, or, dare I say, Cher? Included in that process, are a few layers of under-eye concealer, powder, highlighter, and maybe a few other tricks to disintegrate any notion that you are human and have circles under your eyes.
As an over 60 makeup artist I can safely say this is hogwash. No matter what you do, you will have some circles under your eyes, unless you go in for eye surgery or injectables and even then you will probably have something under your eyes because it’s normal.
Having said that, most of us learned how to apply concealer years ago and are probably putting on way too much in the wrong place. The good news? A few small adjustments can make a remarkable difference for any mature woman who wants to look good but hide the darkness and puffiness we all have.
The Problem with Traditional Concealer Techniques
The biggest mistake I see is over-application.
It’s natural to think that more product will give better coverage, but on mature skin the opposite is true. Heavy layers of concealer tend to settle into fine lines, highlight texture, and create a dry, cakey appearance.
Another common issue is placement. Applying concealer across the entire under-eye area, especially over puffiness, can make the area look heavier rather than brighter.
A Better Way: A Simple 3-Step Method
Step 1: Use Less Product, and Place It Strategically
Here is my idea; instead of covering the entire under-eye, apply a small amount of concealer to the inner corner, where darkness is typically most noticeable. Then add only to dark bits on the outer edges and over the eye, but not as a glump under the entire area.
Lastly, avoid placing product directly on areas of puffiness if possible. This helps maintain a lighter, more natural look.
Step 2: Choose a Hydrating, Flexible Formula
As skin matures, hydration becomes essential in nearly every product you use. For example, cream eye shadows, blush, and bronzers blend well and hold up beautifully.
As far as concealers go, look for something that feels lightweight and moves with the skin. I’ve recently been testing a formula from Prime Prometics that offers a more flexible, hydrating finish, which can be especially helpful for minimizing creasing.
In general, it’s best to avoid overly matte or thick formulas, as they can accentuate dryness and fine lines, even when you have very hydrated skin.
Step 3: Blend Gently and Intentionally
Blending technique matters just as much as the product itself and only takes a little practice to get it right.
Instead of rubbing or over-blending, gently tap the concealer into the skin using your fingertip or a soft brush. Focus on diffusing the edges while keeping coverage where it’s needed most.
Remember, the goal isn’t to completely erase the under-eye; it’s to soften and brighten it.
The Result: A More Natural, Youthful Look
With this simplified approach, the under-eye area appears smoother, fresher, and more natural.
In many cases, using less product, and using it more strategically, can deliver better results than layering multiple products.
You’re Already Beautiful
In my humble opinion, we are not on this planet to look 12 years old our entire life. That’s completely insane. We are here to be ourselves and give our gifts to the world in the best way possible! Within that, it’s good to know how to cover up circles, age spots, and all the bits we’d rather not notice throughout our day. Remember that less is more and only add concealer where you need it.
Use the code THEBEAUTYSHAMAN for 10% off at PrimePrometics.
Let’s Have a Conversation:
What do you think about overly made-up celebrities? Do you use concealer in your makeup routine? Where do you place it and what result are you after?
