Adriana de Moura’s Blue Cutout Dress

The Real Housewives of Miami Season 4 Episode 2 Fashion

Adriana de Moura’s blue cutout dress has a certain je ne sais quoi that makes me feel some type of way about it. And in this case, I can quickly identify that feeling as true love because when I saw it is sold out, I ended up with a broken heart.

The Realest Housewife,

Big Blonde Hair

Click Here to See her Derek Lam 10 Crosby Talia Dress

Originally posted at: Adriana de Moura’s Blue Cutout Dress

Women are living longer than ever and are remaining vital into advanced old age. As a result, it is possible that we will outlive our significant others and our savings or will need to supplement our retirement income. Additionally, many of us who have aged out of the corporate world are seeking employment that would give our lives meaning.

Perhaps you are already thinking of starting a business by monetizing your passions. Every day, we run across news stories about women who have made millions with simple ideas. Spanx, anyone? However, before you invest valuable time and money, you must ask yourself, “Is there a market demand for my passion?”

You will have to answer this question by doing market research – regardless of whether your business is going to be digital or brick and mortar.

Which questions should you be asking yourself as you do your research? Let’s take a look.

Is There a Market for My Passion?

For example, before I began my website design company, I was a writer. But I am also passionate about art, and I love doing research and solving problems. Website design is a perfect melding of my interests.

I knew my services would be in demand since every business needs a new website, updates on their existing website, or maintenance services. There are also add-on services such as search engine optimization, blogging, and various forms of digital or traditional marketing that I could offer.

Eventually, I could sell courses, templates, affiliate products and the like. Therefore, the answer was yes, there is a market for my passion.

Who Are My Potential Clients or Customers?

One of the key factors in your analysis is to understand your target market thoroughly. The way you brand your business will be determined by the demographic you are targeting. For example, your voice, your value proposition, your brand images, and colors should be targeted to appeal to your demographic from the outset.

Fortunately, the advertising industry has spent billions of dollars researching the preferences of various demographics. You can apply their findings for free.

What should you take into account when determining your target market?

• Age
• Gender
• Income
• Location
• Occupation
• Level of education
• Familial status.

You can build a buyer persona using your knowledge. For example, you want to start a skincare line. The way you package your product and market it will vary depending on your targeted demographic.

Does your audience consist of well-educated urban women over 50 with a substantial disposable income? Then words like “exclusive ingredients,” “rich cream,” “coveted product,” “indulgence,” “ageless,” and “miraculous rejuvenation” tend to go with luxury packaging in colors that will appeal to over-50s.

Is your skincare product green, natural, and holistic? Your offer will be targeting an entirely different market, and your branding must align with the values and aesthetic preferences of that market.

How Big Is My Market?

Is your business going to be local or global? Understanding the size of your market will help you determine how much you could potentially earn.

How Much Is My Market Willing to Spend?

There is no need to second guess. Your competition has done much of the work for you. However, once you find your niche, you must learn how to communicate your value to your customers.

For example, many people can build websites these days. But, as websites have gotten easier to build, being found online has gotten harder. That’s why I don’t simply build websites but write search engine optimized content that helps Google understand what those pages are about.

My background as a writer allows me to tell my clients’ stories in an interesting way while making the content all about what they can do for their own clients or customers.

Who Is My Competition?

Identify your competition. Surprisingly, many business owners can’t correctly identify their direct competition. I recently did some work for a suburban wedding venue that includes traditional banquet halls. I asked them who their competition was so that I could look into their various online offerings.

Surprisingly, they were only correctly able to identify one other banquet hall as their competition. They assumed that a ballroom in a luxury hotel in the heart of the city and a historical mansion that could host boutique wedding parties were also competition. Don’t make the mistake making invalid comparisons. Only compare like with like.

What Are My Competition’s Strengths and Weaknesses?

Take a good look at the competition and:

• Study their website and see how clear they are about their messaging
• Check out their customer service
• Examine their products or services
• Read their reviews
• Use their services
• See if they are using social media or ads effectively.

What Can I Do Better (Which Problems or Pain Points Can I Resolve Better) Than My Competition?

Ask yourself where you can shine or which areas will put you ahead of your competitors:

• A better product
• Better customer service
• Better pricing
• A superpower your competitors don’t have.

Initially when I began my website business, I thought that my ability to write excellent search engine optimized content was my superpower. As time went on, I realized I was branding my clients’ sites to specifically appeal to their targeted demographics.

Since the Covid crises, I’ve been consulting with clients to improve their overall branding, that is, the way a business appears everywhere online from Google business pages to LinkedIn to other social media. These days, a website is only part of your branding and must be integrated into a holistic marketing plan.

Is There Anything Else I Need to Know?

A final question you can ask yourself is – will I market my business as a B2C or a B2B. I’ve run across various types of coaches online who market their services to corporate businesses instead of individuals. Obviously, they can charge big business much more than they can private clients.

Additionally, you can also create packages in the form of online courses, seminars with upsells and the like that would create a passive income for your business in time.

Finally

If you have been able to answer these questions, you are ready to start thinking about financing and then branding. In future posts, I will show you how to brand your business, create a branded website, and get noticed online.

What is your passion and do you think you can monetize it? Have you done some research on the topic? What do you know about online branding and have you utilized it yet?

Alexia Echevarria’s Purple Skirt

Real Housewives of Miami Season 4 Episode 2 Fashion

While I’m having a little trouble keeping track of the male-driven drama in Alexia Echevarria’s life because I’m horrible with names—I mean, Peter, Frankie, Todd, Herman, Herman’s lover…it’s a lot for anyone I would assume—I am NOT having trouble keeping track of her purple skirt. Because while it’s not a piece I would normally pick out for myself, now that I’ve seen it on Alexia I can totally picture myself in it. Especially since it’s on sale and I’ll never forget the name of the man started the brand that designed it.

Click Here to Shop her Helmut Lang Skirt

Click Here for Additional Stock in Lavender and Black

Versace Shirt Sold Out (She may have altered it)

Originally posted at: Alexia Echevarria’s Purple Skirt

There’s a good reason why It Cosmetics Bye Bye Under Eye Full Coverage Concealer is so popular. OK, there are a few good reasons. It’s full coverage — but not cakey — and smoothes aging skin, hiding dark circles for up to 24 hours. It’s worth the price tag. But it’s still on the pricey side and folks have been trying to find a dupe for ages. One TikToker thinks she found the perfect It Cosmetics Bye Bye Under Eye dupe. Oh, and it’s on sale for just around $5.

“When I fall in love with a high-end product, there’s a 99.9 percent chance I’m going to try to dupe it,” TikToker @lalaluvbeauty says in her video. She thinks she found it with CoverGirl’s new Outlast Extreme Wear Concealer. They’re both full coverage and waterproof with the promise to cover even the hint of dark under eyes. She tries one under each eye and is impressed with the coverage of both.

Courtesy of IT Cosmetics.

CoverGirl.

CoverGirl has 20 shades and It Cosmetics has 24. CoverGirl is a bit more lightweight, while It Cosmetics’ concealer is a bit thicker. During the wear test, @lalaluvbeauty found both concealers stayed put through a holiday party in humid Florida temperatures. She couldn’t even tell the difference between the two.

Now, this being TikTok, commenters said they could see the difference. Many thought It Cosmetics still had better coverage, though some likes the natural look of CoverGirl’s concealer. One commenter said she would use both: CoverGirl for everyday and It Cosmetics for when she needs a heavier glam.

The general consensus? They’re both really good options — especially for aging skin. And considering CoverGirl’s Outlast Extreme Wear Concealer is on sale at Amazon right now for less than $10, it’s pretty much a must-have in your beauty routine. Hurry before the rest of TikTok finds it and makes it sell out.

Nothing can give you the pep to get up and go like the right perfume. Fragrance strings together the parts of the brain that associate scents with feelings, emotions and memories, going further than just infusing a dose of confidence; the right notes can act as mood enhancers that alter how we feel unlike any other.

There isn’t a better time than now to invest in an effervescent fragrance, with Sephora’s Fragrance For All Event slashing all perfume prices by 20 percent. The sale ends Friday, December 24. If you somehow missed Sephora’s massive Black Friday and Cyber Monday sales, here’s your chance to pick up an uplifting scent for yourself or as a last minute Christmas gift for a friend.

And believe us, your friend will thank you for it. “The sense of smell has profound influence over how we act and react, taste and think, behave and love,” writes author and neuroscientist Rachel Herz in The Scent of Desire, of what she calls odor-emotional conditioning. “The ability to experience and express emotion grew directly out of our brain’s ability to process smell.”

Ergo, knowing what olfactory notes evoke certain sentiments tells you what fragrance to wear depending on the occasion. Here, we zoom in on fragrances that inspire and make you feel like sliding out of your joggers, into your best high-waisted jeans and onto the streets.

Our shopping advice is to choose one for a friend depending on what they need it for, or, indulge yourself: Use our guide to pick one and buy it online and wait for delivery, or order it on the web then head over to Sephora, spray some on your wrist and opt for the one that you can’t stop sniffing and makes you feel revitalized.

Combine the codes FRAGRANCE20 and SAMEDAY for the discount and same-day delivery up to December 24. The deal only applies to full-size fragrances, and is available only to Sephora Insider members. If you aren’t a member already, sign up on their website, pronto!

Courtesy of Sephora

Chloé Nomade Absolu Eau De Parfum

One of the most sought-after scents of the year, a whiff of Chloé’s Nomade Absolu invokes a sense of poise and finesse via woody notes of sandalwood and oak moss, mellowed down by mirabelle plum and musk. Sandalwood is also known for granting calm and focus, which makes Nomade Absolu the perfect pick-me-up for long days of Christmas shopping. One spritz and you’re suddenly loaded with a refined elegance, brimming with self-assurance and ready to take on even the most frenzied of Christmas sales.

Courtesy of Sephora

Tom Ford Tobacco Vanille Eau de Parfum

Vanilla wields the force of an aphrodisiac, and Tom Ford’s Tobacco Vanille accents the seemingly simple, gourmand note in the best way possible. Blended with tonka bean, rich spices and tobacco flower, the scent is designed to infuse sensuality and amps up seduction powers. Some may find it quite heady and opulent, so when going on a date and in need of said power, spray it in the air, walk through it and exude a decadent allure.

Courtesy of Sephora

Gucci Flora Gorgeous Gardenia Eau de Parfum

Jasmine is widely regarded as the giver of audacity, that certain je ne sais quoi that we all need for special occasions like drinks with friends or social events, and this latest addition to the Flora by Gucci line has it in spades. This is joy in a bottle, a prime example of how White Gardenia is made even more alluring when wrapped around Jasmine Grandiflorum and Pear Blossom.

Courtesy of Sephora

Yves Saint Laurent Libre Eau de Parfum

Musk-based perfumes like Yves Saint Laurent’s new Libre are feel-good scents that make you feel clean, fresh and ready to go, making it the perfect scent for exploring a city on foot. Accented with lavender and citrussy accords of mandarin orange, black currant and orange blossom, Libre imparts a sense of vigor and vivacity. Just as the name implies, the scent gives the wearer a feeling of freedom—the gusto to explore, roam, and be adventurous.

Courtesy of Sephora

Hermès Le Jardin de Monsieur Li Eau De Toilette

Nothing beats a shot of bergamot to give you the momentum to get the day going, and set off by notes of jasmine, kumquat and bamboo, this light EDT from Hermès is absolutely invigorating. Before heading out to work try a blast of Le Jardin de Monsieur Li to feel absolutely fresh and zesty and ready for anything the office throws at you. Bergamot essential oil is also used to treat anxiety and depression, so it’ll do wonders for work stress.

If there’s one thing we all need this Christmas, it’s that extra sparkle to celebrate life as we haven’t been doing since COVID. And a misting of the bang-on, right fragrance is the best way to achieve that. These scents won’t last long (two out of three Gucci Flora Gorgeous Gardenia sizes are sold out!), so head over to Sephora and pick up your pick-me-upper, ASAP.