Author: HairWeavings Editorial Team

A great makeup routine begins with the right foundation – and the secret to a smooth, long-lasting look often lies in the primer. For women over 70, finding the best face primer can make a world of difference by giving your skin a radiant, hydrated, and even appearance. In this article, we’ll share our top picks for face primers, explain what face primers are, and help you understand what to look for in a primer tailored to your skin’s needs.

1. e.l.f. Hydrating Face Primer – Rich in hydrating ingredients like vitamin E and jojoba oil, this primer helps smooth and hydrate mature skin.
2. Laura Mercier Pure Canvas Primer – Hydrating – This silicone-free primer nourishes and plumps the skin, creating a smooth base for makeup.
3. Smashbox Photo Finish Primerizer+ Hydrating Primer – A lightweight formula that combines a primer with a moisturizer to deliver deep hydration and a radiant finish.
4. Tatcha The Silk Canvas Protective Primer – Offers a velvety base and protects skin from pollutants, while antioxidants help reduce signs of aging.
5. Hourglass No. 28 Primer Serum – Combines 28 essential oils and vitamins to provide intense moisture and soften fine lines.

Continue reading to discover the complete list of face primers ideal for women over 70.

What Are Face Primers?

Face primers are the unsung heroes of makeup routines. A primer creates a smooth base, helping your foundation and makeup stay on longer and look more even. For mature skin, primers can also reduce the appearance of fine lines, wrinkles, and pores, making the skin appear healthier and more youthful. Many primers today offer added benefits like hydration, sun protection, or even color correction, making them a versatile part of any makeup kit.

Think of a primer as a bridge between your skincare routine and your makeup. It locks in moisture, fills in imperfections, and helps makeup last all day without settling into wrinkles or creases.

What to Look for in a Face Primer for Mature Skin

When choosing a face primer, it’s important to pick one that works well with your skin type and concerns. Here are some key features to consider:

• Hydrating Ingredients: Mature skin can be prone to dryness, so look for primers that contain hydrating ingredients such as hyaluronic acid, glycerin, or nourishing oils.
• Light-Reflecting Properties: A primer with light-reflecting particles can add a subtle glow, giving your skin a healthy, dewy appearance without looking greasy.
• Pore and Line Minimizing: Primers with blurring properties can help to fill in fine lines and minimize pores, creating a smooth canvas for your makeup.
• Non-Comedogenic: Opt for non-comedogenic primers to ensure they won’t clog your pores, especially if your skin is sensitive.
• SPF Protection: Mature skin is more susceptible to sun damage, so a primer with added SPF can provide an extra layer of sun protection.

10 Best Face Primers for Women Over 70

e.l.f. Hydrating Face Primer

This budget-friendly primer is rich in hydrating ingredients like vitamin E and jojoba oil, making it perfect for mature skin that needs extra moisture. It leaves the skin feeling soft and helps foundation apply smoothly without settling into fine lines.

Laura Mercier Pure Canvas Primer – Hydrating

A favorite among women over 70, this hydrating primer is silicone-free and infused with olive extract and marine hydra botanicals to nourish and plump the skin, creating a smooth base for makeup.

Smashbox Photo Finish Primerizer+ Hydrating Primer

Combining the power of a primer with a moisturizer, this lightweight formula delivers deep hydration while smoothing over wrinkles and fine lines. It’s ideal for creating a soft, dewy finish that makes the skin appear more radiant.

Tatcha The Silk Canvas Protective Primer

Tatcha’s Silk Canvas primer helps protect the skin from pollutants while creating a velvety base for makeup. It’s also rich in antioxidants, which help reduce signs of aging and give the skin a natural glow.

Hourglass No. 28 Primer Serum

This luxurious primer combines 28 different essential oils and vitamins, making it perfect for dry, mature skin. It delivers intense moisture and softens fine lines, making your makeup look flawless all day long.

Benefit Cosmetics The POREfessional: Hydrate Primer

With added hydrating benefits, this primer minimizes the look of pores and keeps skin feeling comfortable all day. It’s a great option if you want a light, non-greasy texture that keeps makeup in place.

Maybelline New York Baby Skin Instant Pore Eraser

If you’re looking for an affordable yet effective option, this primer is a great choice. It visibly blurs fine lines and pores, creating a smooth canvas for makeup without drying out the skin.

Too Faced Hangover Replenishing Face Primer

Formulated with coconut water, this primer provides lightweight hydration that works well for mature skin. It also contains probiotics, which help boost skin radiance and keep your makeup looking fresh.

bareMinerals Good Hydrations Silky Face Primer

This silky primer is designed specifically for dry skin, offering a moisture-rich formula that helps to smooth the skin while providing a beautiful, luminous finish.

Milk Makeup Hydro Grip Primer

For long-lasting wear, this gel primer locks in moisture and helps makeup adhere better, ensuring your look stays put all day. It’s formulated with hemp-derived cannabis seed extract and blue agave, which both help to hydrate and soothe the skin.

Finding the right primer can be a game-changer, especially for women over 70 who are looking for products that cater to mature skin. The best face primers will provide hydration, smooth the skin, and help your makeup last longer without settling into fine lines. 

Read Must-Know Tips to Find Your Perfect Foundation.

Also read 7 Makeup Brands for Women Over 50.

Let’s Have a Conversation:

Do you have a favorite primer you swear by? Let us know in the comments below. We’d love to hear what works for you!

I love celebrating the New Year. It always seems to bring such a feeling of optimism and newness along with it. After the often manic time of Christmas, it feels good to take a breath, relax a little, and enjoy a slower pace of life, snuggled under a cosy blanket and reading a book. But while I do enjoy the downtime that winter brings, I am excited to see what the future holds and how the year will unfold.

So Many Possibilities!

It has to be said that I am not the greatest long-term planner, preferring to let life unfold in any way it chooses, but I do like to write down a few short-, medium- and long-term goals that I hope to achieve at some point in the year. The excitement and thrill of a new year makes anything seem possible and one of my greatest pleasures is thinking through all the possibilities if I do this…. or that :).

One Goal: Learning to Meditate

At the beginning of this year, one of my goals was to understand meditation. I thought if people travel all the way to India to learn how to do it, there must be something difficult to learn. My first attempts at meditating were around age 18; the same time as the Beatles were into it! I tried and I tried but I just couldn’t do it. I would sit for hours on my bedroom floor, eyes closed in a typical meditation pose. But nothing. Zero.

This year, I have spent a few months staying in a Buddhist Monastery. Very early each morning we would go to puja (prayers) in the temple where we would chant and then have meditation. I would try mantras, visualisation, breathing techniques, being present, but nothing worked. I had to accept that it was too difficult and too complicated for me… only it wasn’t. A few weeks ago, I had the most amazing meditation, turns out it is as simple as letting go.

Goal #2: Cold-Water Swimming

Another thing on my list was cold-water swimming. In fact, I swam in the sea on New Year’s Day. I had heard about the many physical and emotional benefits of it, but I couldn’t work out how being freezing could be beneficial. But oh, it is incredible! At first you are cold, really cold. And then this beautiful warm feeling (a bit like rubbing deep heat cream on your body) comes all over you, even in your mind. How crazy is that!

Another Goal Accomplished: Letting Go

My final thing was to let go of things that were of no benefit to me. This includes emotional and physical things such as negative thoughts and beliefs, as well as material things that I no longer wanted or needed. This is so cathartic, and the best bit is that it frees up space for things you do want in your life!

What About 2025?

So here I am, pondering my goals for 2025. What to do?

After an accident last year, I was unable to walk very well for many months and have only just started going for long (ok, medium!) walks. I am loving it! Not only is my stamina much better, I have even lost a few pounds, but somehow it seems to have made my pelvic floor stronger, so I am not waking up so much in the night. It is also great for my mental wellbeing as I am more of a leisure-walker, and enjoy spending time in nature. So, one of my goals is to continue this practice.

I have also started to go to a few more live performances which I really enjoy. Most of the ones I have been to recently have been regarding music, but I hope to include recitals, talks, plays, sports. Not only do you have a great time, but you meet new and interesting people.

The older I get, the more I see the opportunities that are out there, and there is still so much I want to do. Of course, age and the frailties that come with it limit me a little, but there is still a whole galaxy of possibilities. At the time of writing this I have three weeks left to choose! 🙂

Join the Conversation:

Does the new year energise and excite you? Do you have goals for the upcoming year? Did you set yourself goals for this year?

She likes coffee. I like tea. We both love munching on oat biscuits (cookies to American readers). We are sitting in her living room, in an apartment with a beautiful view overlooking London.

We have known each other for years and enjoy a morning catch-up when we can. We chat about how we have been, what we have been up to and how the family are doing. We tell stories about our lives and have the occasional laugh.

On almost every visit, I go out on her balcony to marvel at the many buildings around us – as well as her tomato plants growing happily on the 36^th floor.

The Point

Why in the world am I telling you this? It is completely commonplace all over the world for women of all backgrounds to visit and chat.

Well, I am 82 and she has just turned 100. And while you may say, well, that’s not so amazing, there are plenty of centenarians about, my guess is that it is not how you picture a 100-year-old woman in your head.

Yes, older women have a chit-chat all the time – including women in their 60s or 70s or 80s.

But people who have reached 100 – well, that’s something else. They must be in a care home, sitting in front of the television. Or too gaga to know where they are. Not sitting with an old friend in an ordinary way, eating biscuits and showing off tomato plants.

Age Has Never Been the Point

That is why I am writing about this. Because sometimes the very old – and 100 is definitely very old – carry on with their lives in the same way as before.

Some specifics vary – young people would be talking about their parents or siblings, middle aged people might be talking about their children and, possibly, parents.

We talk about all different generations. My grandchildren and her great-grand-children are almost the same ages – all teenage boys – and we talk about them and what they are doing.

When Does ‘Old Age’ Begin?

Once you are over 60, you know you are old. But there is ‘young old’, which is where you are at 60 and ‘old old’, which used to be said to start at 75. Perhaps now at 80.

It seems that many 60-year-olds think that ‘old age’ starts at 75, according to a recent German study published in the American Psychological Society’s journal, Psychology and Ageing.

Indeed, the same study found that people’s view of when old age begins increases as they themselves age. That doesn’t seem very surprising.

My friend says you aren’t really old until you’re 90.

Being a Centenarian

The thing about people who are very old is that some of the numbers and dates do make you stop and think.

My friend was born in 1924 – you could work that out – into a poor family who lived not far from where she lives now (but the neighbourhood has completely changed).

The first time she was ever taken to a doctor was in 1937 (age 13) because she had pleurisy. Prior to the foundation of the National Health Service (NHS) in 1948, poor people did not go to doctors very readily. It was much too expensive.

She was married in 1947, just after World War II – and she and her husband were very close to celebrating their 75^th wedding anniversary. Unfortunately, he died three years ago, aged 97, a few months too early.

She has three children, one of whom was born before the NHS was established, which was significant to her, because she had some difficulties with the birth.

I have met all of them at one time or another as well as their children and grandchildren.

Keeping in Touch

If you know people in their 90s or above, do keep in touch with them. They may have family, but often many of their friends have died long ago. They welcome the chance for a chat.

And you will have fun and learn a lot.

Let’s Have a Conversation:

Do you have friends who are very old? Do you keep in touch with them? What do you like to talk about?

The perfect post-Christmas event.

The perfect post-Christmas event.