Author: HairWeavings Editorial Team

Winter is has certainly arrived, and, if you haven’t already, it’s time to switch to clothes that keep you warm and stylish. Say goodbye to lighter styles and fabrics and hello to winter dresses – your perfect blend of comfort and chic. Imagine strolling through snow-covered streets or enjoying a cozy evening by the fire, in a dress that is both charming and practical.

1. Zara Long Knit Dress – A cozy knit round neck long-sleeved winter dress that blends comfort and style seamlessly with its soft fabric and versatile design – perfect for chilly days and evenings.
2. Chico’s Abstract Flare Sleeve Maxi Dress – This Maxi Dress seamlessly merges comfort and style in an easy-to-wear design, featuring a classic fit, jewel neck, 3/4 flare sleeves, and a flowing maxi length in soft, lightweight stretch fabric. The abstract floral print adds a contemporary touch, making it perfect for festive occasions and versatile enough to pair with boots and cropped jackets for a chic day-to-night transition.
3. Macy’s I.N.C. INTERNATIONAL CONCEPTS Turtleneck Sweater Dress – Wrap up in style with this sweater dress – crafted for both comfort and flair with a chic turtleneck collar and cozy ribbed knit. Easy pullover styling makes it great for any occasion.
4. Ann Taylor Ribbed Button Cuff Sweater Dress – Experience timeless sophistication in this beautiful blue sweater dress, combining classic polish with modern comfort through a flattering ribbed stitch, long sleeves featuring slit button cuffs, and a chic mock neck for extra warmth and style – perfect for various occasions in your winter wardrobe.
5. LOFT Ribbed Turtleneck Midi Sweater Dress – Effortlessly embodying modern-minimalist style, this cozy midi sweater dress combines elegance and comfort with a turtleneck, dropped shoulders, and long sleeves – a great option for both casual and formal winter occasions.
6. JCPenny Perceptions 3/4 Sleeve Leaf Puff Print Midi Fit + Flare Dress – A charming printed midi dress with a round neck exudes timeless simplicity, complemented by 3/4 ruffled sleeves for playful elegance and a perfectly balanced midi length, ensuring both sophistication and versatility in a comfortable polyester and spandex blend.
7.  Lord & Taylor Bead Embellished Cold Shoulder Blouson Dress – Captivate attention at dinner outings or holiday events in this bead-embellished, cold shoulder dress, designed with a fashion-forward blouson silhouette and ultra-feminine charm. The bead embellishments, mesh sleeves, and lace trim skirt add elegance and sophistication.

From soft knits to heavier materials, each piece in your winter wardrobe adds a touch of style to combat the cold. Winter dresses for women over 50 can be both fashionable and warm in the coldest of seasons.

What Are the Best Fabrics for Winter Dresses

When it comes to winter dresses, the choice of fabric plays a crucial role in keeping you both stylish and warm. Opting for materials that provide insulation and comfort is key.

Wool

A classic choice, wool is known for its excellent insulation properties. It retains heat, keeping you warm in colder temperatures. Wool dresses come in various weights, from lightweight merino for milder days to heavier options for extreme cold.

Cashmere

Luxuriously soft and lightweight, cashmere dresses offer superior warmth without the bulk. They are ideal for creating sophisticated and cozy winter looks.

Knits

Sweater dresses made from knit fabrics, such as cotton or wool blends, are a comfortable and stylish choice for winter. They provide warmth and flexibility while allowing for breathability.

Velvet

Velvet dresses add a touch of glamor to winter wardrobes. The plush texture not only looks elegant but also provides some insulation, making it suitable for colder days and evenings.

Fleece

Fleece dresses are perfect for casual winter wear. It is soft, lightweight, and effectively traps heat, making it a great option for staying warm during outdoor activities.

Remember to consider the climate and your personal style preferences when selecting winter dress fabrics. Mixing and matching these materials can also add versatility to your winter wardrobe, allowing you to stay fashionable and comfortable throughout the season.

Wonderful Winter Dresses for Women

Zara Long Knit Dress

This knit dress epitomizes winter chic with its cozy allure. Made from a soft and stretchy knit fabric, it seamlessly combines comfort and style. The round neckline adds a touch of simplicity, while the long sleeves provide warmth for chilly days. The knit texture enhances the dress’s visual appeal, creating a versatile piece that effortlessly transitions from casual outings to more polished occasions.

Chico’s Abstract Flare Sleeve Maxi Dress

The Abstract Flare Sleeve Maxi Dress effortlessly combines comfort and style, presenting an easy-to-wear, easy-to-style look. Made from a soft and lightweight stretch fabric, this dress embraces a classic fit with a jewel neck, 3/4 flare sleeves, and a gracefully flowing maxi length.

The standout feature is its playful abstract floral print, adding a touch of contemporary flair to the overall design. Ideal for festive occasions and parties, this maxi dress pairs seamlessly with boots and cropped jackets, offering a versatile and chic look that transitions effortlessly from day to night.

Macy’s I.N.C. INTERNATIONAL CONCEPTS Turtleneck Sweater Dress

Wrap yourself in the warmth of fashion with the I.N.C. International Concepts® stylish sweater dress, thoughtfully crafted for both comfort and flair. This dress boasts a turtleneck collar, adding a touch of sophistication, while the ribbed knit ensures coziness without compromising on style.

The pullover styling enhances the dress’s ease of wear, making it a versatile choice for various occasions. Exclusively created for Macy’s, this sweater dress is a testament to the brand’s commitment to blending chic design with everyday comfort, offering a fashionable solution for staying snug and stylish throughout the colder seasons.

Ann Taylor Ribbed Button Cuff Sweater Dress

Discover timeless sophistication in this beautiful blue sweater dress, seamlessly blending classic polish with modern comfort. The flattering ribbed stitch enhances the dress’s appeal, while the long sleeves with slit button cuffs add a touch of timeless charm.

With a chic mock neck for extra warmth and style, this dress is versatile for various occasions, effortlessly combining fashion and functionality for your winter wardrobe.

LOFT Ribbed Turtleneck Midi Sweater Dress

Embrace modern-minimalist perfection with this effortlessly chic midi sweater dress – a timeless addition to your wardrobe that seamlessly combines comfort and style.

The dress features a cozy turtleneck, exuding warmth and elegance. Dropped shoulders add a contemporary touch, while the long sleeves contribute to the overall flattering silhouette. This piece is a versatile choice, whether you’re attending a casual gathering or seeking a sophisticated look for a more formal occasion, making it a must-have for your fashion-forward winter collection.

JCPenny Perceptions 3/4 Sleeve Leaf Puff Print Midi Fit + Flare Dress

This charming, printed midi dress is complemented by a round neck for timeless simplicity. The 3/4 ruffled sleeves add a touch of playful elegance to the silhouette, while the dress’s midi length strikes a perfect balance between sophistication and versatility. Made from a blend of polyester and spandex, this dress ensures both style and comfort.

Lord & Taylor Bead Embellished Cold Shoulder Blouson Dress

Dazzle at dinner outings or holiday events in this bead-embellished, cold shoulder dress, designed to captivate attention. The cold shoulder style and blouson silhouette offer ultra-feminine charm, creating a fashion-forward statement.

The bead embellishments give elegance to the dress, while the mesh sleeves and lace trim skirt add an additional layer of sophistication. To complete the look, pair it with a sleek clutch and stilettos, ensuring a striking look that effortlessly combines glamor and style for your special evening affair.

Read 20 ELEGANT HOLIDAY DRESSES FOR WOMEN OVER 50

Let’s Have a Conversation:

Where do you like to shop for your winter dresses? What are your favorite fabrics and styles? Tell us about it in the comments below.

Real Housewives of Salt Lake City Season 4 Best Sellers + More

If you’d told me at the beginning of the fourth season of the Real Housewives of Salt Lake City that it was going to end with arguably the best Real Housewives finale ever, I likely wouldn’t have believed you. But the SLC ladies gave us just that, along with some memorable looks. So before we dig into the reunion drama, here’s a look back at the Top 10 best sellers and most read posts from this seriously stylish season of Salt Lake.

Click Here for the Season 4 Reunion Looks

The Realest Housewife,

Big Blonde Hair

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Click the Collage Images to Shop

10. Whitney Rose’s Fur Coat 9. Meredith Marks’ Tie Dye Sweatsuit 8. Lisa Barlow’s Black Panel Jacket and Jeans 7. Lisa Barlow’s White Jeans + Black Leather Jacket 6. Lisa Barlow’s Brown Suede Sweatshirt 5. Lisa Barlow’s Brown Leopard Graphic Pajamas 4. Lisa Barlow’s Purple Versace Outfit 3. Lisa Barlow’s Green Puffer Coat 2. Whitney Rose’s Green Pajama Set 1. Lisa Barlow’s White Star Sequin Jacket

Originally posted at: Real Housewives of Salt Lake City Season 4 Best Sellers, Most Read + More

Real Housewives of Salt Lake City Season 4 Reunion Looks

New year, new drama! I think it’s safe to say that we are all still recovering from the Real Housewives of Salt Lake City season 4 finale. And tonight’s reunion is sure to be a trip back to the drama-filled Bermuda Triangle, and these housewives are bringing the resort-inspired style as a nod to the trip.

My initial thought when the RHOSLC season 4 reunion dresses dropped a few weeks ago was that these ladies brought their Bermuda best. And thanks to the set designers and the drama we’re set fire and ice. So now it’s time for you to take a trip down below and dive into their resort-ready looks.

Best in Blonde,

Amanda

Lisa Barlow’s Real Housewives of Salt Lake City Season 4 Reunion Dress

Click Here for Additional Stock in Her Dress

Click Here for Additional Stock in her Sandals / Here for More Stock

Hair: @oliviahalpin / Makeup: @makeupbynikkilarose / Nails: Jada / Photo: Clifton Prescod / Photo Assist: Jocelyn Prescod

Photo + Info: Bravo TV

Meredith Mark’s Real Housewives of Salt Lake City Season 4 Reunion Dress

Click Here for Additional Stock

Shoes: Manolo Blahnik / Jewelry: Meredith Marks / Hair: @hairbyalisonfarfan / Makeup: @samanthajaymes / Fashion stylist: @annalavostylist / Photo: Clifton Prescod / Photo Assist: Jocelyn Prescod

Photo + Info: Bravo TV

Whitney Rose’s Real Housewives of Salt Lake City Season 4 Reunion Dress

Click Here to Shop Her Dress in White

Click Here for Additional Stock in Her Sandals / Here for More Stock / Here for More Stock

Jewelry: PRISM Beach Line (The Beach collection was inspired by our trip to Bermuda) & Nicole Rose Jewelry / Hair: @juliusmichael1 / Makeup: @carolinemakeuptime / Fashion Stylist: @katie_peare / Manicure: @therealglambyjenny / Photo: Clifton Prescod / Photo Assist: Jocelyn Prescod

Photo + Info: Bravo TV

Heather Gay’s Real Housewives of Salt Lake City Season 4 Reunion Dress

Click Here for Her Dress in Gold

Shoes: Rene Caovilla / Hair: Shedelle Holmes / Makeup: Megan Lanoux / Nails: Thao & Jack at VN Nails  / Photo: Clifton Prescod / Photo Assist: Jocelyn Prescod

Photo + Info: Bravo TV

Angie Katsanevas’ Real Housewives of Salt Lake City Season 4 Reunion Dress

Click Here for Additional Stock in Her Dress / Click Here to Shop it in Black / And Here to Shop it in Burgundy

Hair: Julius Michael / Makeup: Priscilla DiStasio / Stylist: Katie Peare / Nails: Jenny Linh

Photo: Clifton Prescod Photo Assist: Jocelyn Prescod

Photo + Info: Bravo TV

Mary Cosby’s Real Housewives of Salt Lake City Season 4 Reunion Dress

Click Here for Additional Stock / Here for More Stock / Here for More Stock / Here for Even More Stock

Photo + Info: Bravo TV

Monica Garcia’s Real Housewives of Salt Lake City Season 4 Reunion Dress

Shoes: Christian Louboutin / Jewelry: Swarovski / Hair: @lina_kidis / Makeup: @andy.truu / Sylist: @Koa Johnson / Nails: M. Vince / Photo: Clifton Prescod / Photo Assist: Jocelyn Prescod

Photo + Info: Bravo TV

Originally posted at: Real Housewives of Salt Lake City Season 4 Reunion Looks

Shop Real Housewives of Potomac Season 8 Episode 8 Fashion

Since there are SO many Bravo shows right now and we want to provide you with the most content possible, we’re covering Real Housewives of Potomac Season 8 as a Shop LTK exclusive. If you aren’t familiar with Shop LTK it’s an easy to download shopping app that we share all of the looks we cover on the blog on! But don’t worry, even if you don’t have the app yet shopping last night’s pretty Potomac looks is still just as easy as clicking HERE or on the images below.

The Realest Housewife,

Big Blonde Hair

Originally posted at: Shop Real Housewives of Potomac Season 8 Episode 8 Fashion

These days, branding is a word that is bandied about freely. Everyone, from celebrities to wanna-be influencers, is trying to brand themselves or their business. You may be thinking, That’s okay for famous people or big businesses but what about my small business – how does branding pertain to me?

What Is Branding?

Branding is everything you do consistently and across the board each time you appear online or in person, whether you are networking, creating a website, publishing posts, advertising, or working on your social media.

Branding consists of:

Visual Branding

• Fonts
• Color Palettes
• Relevant Images
• Iconography
• Videos
• Logo

Brand Voice

• Your voice
• Your story
• Your tag or theme line
• Your content

What Branding Is NOT

A couple of years ago, I got a call from two executives who were spinning off from their corporate employers. They actually asked me if they should invest their money in a logo or a website. My answer, as always, is that your website is your greatest online business asset. A logo is something that makes your business recognizable, but in itself is meaningless (think Starbucks).

The days of slapping a logo on your website, business cards, and marketing materials and calling it branding is long gone. Instead, you must think comprehensively to every aspect of your business.

What Can I Hope to Achieve by Branding My Business?

Your goal is to create a memorable experience for the consumer. Something that they will love, choose, or identify with. A product is never thought to be just a product. Instead, it should connote a lifestyle and confer that identification on the user. 

Likewise, services should never simply be listed on your website or marketing materials. The content you use to describe your various services should answer questions and solve problems for the user. 

How Does Branding Help Small Businesses?

• Branding makes your business recognizable
• Branding generates leads and customers
• Branding creates trust
• Branding makes your business scalable
• Branding supports your marketing efforts

Where Do I Begin the Branding Process?

Begin by creating a user profile of your targeted audience. Think about whom you are speaking to. Create an ideal buyer persona (or more than one) consisting of:

• Gender / Sex
• Age
• Location (urban, suburban, rural, national, international, regional etc.)
• Education
• Income
• Job / Career
• Marital / familial status
• Communication preferences
• Goals
• Problems / Challenges
• Why they would, or wouldn’t, buy your service or product

This step will define everything that comes afterward, such as your brand colors, brand images, and brand voice. The more you know about your targeted audiences, their habits and preferences, the fewer marketing mistakes you will make. Build it and they will come is magical realism in action. Appeal to them a priori and you will have a recipe for success.

What Are My Next Steps?

Presumably, you have already researched your market and competitors. After building your ideal consumer profile, you will define your brand position, your brand proposition and brand identity:

Your Value Proposition

What are all the things you plan to do better than your competitors? Will you offer better pricing, better service, or a better product?

Your Brand Position

This is a statement that defines your position in the market and your brand personality.

Brand Identity

Do a Google search for a list of adjectives to help you choose your identity. For example, green and eco; reliable and dependable; exclusive and luxurious.

Your Brand Voice

This is the voice you will use when speaking to your customers. Are you speaking to women or men, young or old, sophisticated or unpretentious, a utilitarian or a luxury market?

Why Is Choosing the Right Brand Colors So Important to My Success?

It is estimated that 60-90% of all judgements are made on color alone. Choosing the right color palette for your products, website, and marketing materials is going to be crucial to your success. The advertising industry has spent billions of dollars on researching colors and their psychological connotations.

Furthermore, each sex and generation has been found to have its own marked color preferences:

• Boomers – azure, greenish-blue, jade green, grey lavender, sophisticated purples, and silver
• Generation X – indigo, violet, shades of green, black, sandy colors and charcoal greys
• Generation Z – Cheerful pastels and yellow
• Millennials – soft tonal colors, like dusty pink, cantaloupe, blush, lavender and /or bright supersaturated colors

But color will further be honed by the industry you are in and by feelings that you want to evoke. In 2017, I did a website for a medical spa. Until then, most of the medical spa websites in Chicagoland featured images of super skinny white women in their early 20s and were primarily styled in shades of blue. I can only presume that was the case because spas are associated with water.

In any case, I implemented a palette of soft grey, white, camel, sand and gold that sets off all flesh tones and has a sophisticated urban feel. I also used images of women of all races and colors. Though the targeted demographics were Generation X and Boomer women, I used photos of all ages and shapes. Now every medical spa website in Chicago is more or less a variation of that design.

Fonts Are Also Crucial to Branding

Fonts will also evoke a mood and say much about your business or product. Generally, you should use three fonts or less on your website and even fewer in your collateral marketing pieces. You will want a clean look and not to end up with a product that looks like a ransom note. The three fonts you should use:

• Primary font – it’s associated with your brand identity, logo, and often used in your hero section and/or headings.
• Secondary – for the body of your copy. It should be clean and easy to read.
• Tertiary – or accent font – you decide where to use it. 

These two or three fonts need to work together. Additionally, you can change the weight, style, color, and spacing of a font to either make two to three fonts look more cohesive or style one font for more variety. You can also italicize a font or put it all into capitals. 

Brand Images

As a society, we are moving away from the printed word and towards images and video. You must be consistent about choosing or creating your brand images. They will define the way you are perceived across your website, products, and social media.

Quality and authenticity come first. If you can, do hire a local photographer to take images of you, your team, your business, and your product. Never use stock photos to represent you or your business. People will want to know who you are. Be authentic, transparent, and above all don’t use a photo from 20 years ago.

Branding Your Website

Your website is one of your most important business assets. Many business owners either don’t have a website or have one that is not working. The design and layout of your website should be created to achieve your goals whether they are sales, lead generation, boosting your reputation, describing your expertise or a combination of the above.

Using the proper images, colors, fonts and speaking to your potential client base using your brand voice will set the stage for your success. Think about what your images and colors evoke subconsciously in the end user.

A friend of mine in the computer industry is building an innovative app. He is also building his own website. On it, he is using newspaper cut outs from the 50s. I’m not sure what he is trying to achieve but it isn’t saying cutting edge technology.

Lastly, You Can Concentrate on Your Logo

Now that you know who your targeted audience is and which images, colors, and fonts will appeal to them, you can concentrate on the design of your logo. The style, typography, and colors should be consistent with the elements we discussed.

The image should look as good on your website as it does on your business card and marketing materials. It is much easier to start from the bigger items and work your way to the logo than to try to craft your branding around the logo.

Next time we will talk about your brand voice and telling your story so that it appeals to your audience.

Let’s Have a Conversation:

Do you have a passion or small business that you’ve been trying to brand? How has that worked for you so far? What difficulties have you faced or are you facing? What part of branding has been easy for you? Have you hired help and what was the result?