Month: September 2022

If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate commission.

It used to be that clean mascaras just didn’t cut it when it came to performance. But all that’s changed and Tower 28 Beauty’s new MakeWaves Lengthening + Curling Clean Mascara is helping lead the way. Founder and CEO Amy Liu set out to make a mascara that would hold a curl even on her straight Asian lashes, be smudge-proof and be sensitive-eye friendly. I’d say she nailed it.

MakeWaves curls and lengthens for a natural-looking glam. The formula has vegan, healthy lash ingredients such as panthenol vitamin B5 and castor oil for healthy, strong and conditioned lashes. Now, it could stop there as previous clean makeup did. But there’s performance here, too, with what the brand calls “Aquaflex Technology.” It uses memory hold (like in haircare styling) to memorize the wave of your lashes, keeping them lifted and curled.

Celebrity makeup artist and friend of the brand Katie Jane Hughes is already a fan, saying, “What I love about MakeWaves is how it takes my lashes from 0 to 60 in seconds, which is honestly so unexpected for a clean mascara! It’s a regular in my daily routine, whether I just need a little ‘something’ during the day, or full glam at night.”

Tower 28.

Last week, I went to a launch party for MakeWaves at a movie theater in Los Angeles. It’s been a casual 100 degrees and my makeup has been melting off. But I applied a few coats of MakeWaves in the car on my way (in an Uber, not driving) and there were zero smudges throughout the night. Even without curling my lashes, they looked much more lifted than usual. And it actually lasted!

Here’s a screenshot of a TikTok I made. I was impressed with myself — and the product — for doing my makeup in the car.

Elizabeth Denton.

What I especially like about MakeWaves is the multi-tiered wand. The brand calls it a “Triple-Wave Wand,” three flexible suspended bands connecting into one to capture every single lash. This helped coat all my tiny lashes and make them look more voluminous without clumps. The formula was removed easily too with my regular cleansing balm — without irritating my sensitive eyes and skin.

Source: Instagram

Ready to try MakeWaves for yourself? You’re in luck. It’s out today.

If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate commission.

If you, like me, shutter every time a single lash gets wiped away when you’re itching your eyes, you’re probably somebody who has also tried out several eyelash growth serums on the market. I mean, it seems like the time it takes for a lost lash to grow back is an eternity. What else am I supposed to do during the time in between?!

Now, there are a bunch of different lash serums you can opt for, but there actually aren’t too many completely vegan and hormone-free concoctions out there. Enter Vegamour’s vegaLASH Volumizing Serum. It’s made with plant actives that, when consistently applied to your lash hairs, help them grow longer, fuller and darker. Basically, they do what a mascara does minus the gunky product and damaging applicator brushes. Even better, it’s on sale during the brand’s Anniversary Sale; simply use code CELEBRATE6 at checkout to save 25 percent on all Vegamour products for the remainder of today.

RELATED: According to TikTok, This Lululemon Jacket Gives Your Body a BBL Sans Surgery

Usually with serums, you have to wait a few months to see noticeable results, but Vegamour touts that this product can yield change in just 30 days.

“I don’t think I’ve ever gotten better results faster than with Vegalash!” wrote one five-star reviewer. “My lashes grew long and dark in just one month. I had to get a lash lift to keep them out of my eyes!”

Courtesy of Vegamour.

Now that’s certainly a good problem to have. It’s simple to use this serum, too. There’s no need for waiting around for the product to absorb, or no funky applicators that you have to use on your face. All you have to do is put Vegalash on your clean, dry lash line every morning and night. Just add it into your skincare routine as the very last agenda item, and you’ve only increased your time to get ready or unwind by about a minute each day.

Per a consumer study, 94 percent of users saw an increase in the density and volume of their lashes in four months. Now, it’s been a while since I attended school, but I know that’s a solid A grade. If you check out the reviews, it’s easy to see how this serum gained such an impressive mark.

“My lashes have doubled in length,” wrote one user. “My REAL lashes replaced my extensions,” wrote another.

Vegamour recommends replacing a tube of this serum every two months for best results. You can do that by logging onto the site every so often, or you can opt for a subscription at checkout—this option will save you $20 and get you free shipping each time. Not bad.

What’s more, the serum doesn’t cause any burning sensations that others might produce. The vegan formula is extremely gentle. So much so that you can use it on already-placed eyelash extensions without worrying about them becoming irritated or falling out of place.

“There wasn’t anything to dislike about this product and it was easy to apply, no burning sensation,” wrote one five-star reviewer. “I love love this product and it definitely works, worth the money. I now have long eyelashes and get complimented all the time must have product!!!”

Make sure to grab it for less (alongside other bestsellers from the brand) during the Anniversary Sale while you still can. The clock is ticking!

If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate commission.

If you, like me, shutter every time a single lash gets wiped away when you’re itching your eyes, you’re probably somebody who has also tried out several eyelash growth serums on the market. I mean, it seems like the time it takes for a lost lash to grow back is an eternity. What else am I supposed to do during the time in between?!

Now, there are a bunch of different lash serums you can opt for, but there actually aren’t too many completely vegan and hormone-free concoctions out there. Enter Vegamour’s vegaLASH Volumizing Serum. It’s made with plant actives that, when consistently applied to your lash hairs, help them grow longer, fuller and darker. Basically, they do what a mascara does minus the gunky product and damaging applicator brushes. Even better, it’s on sale during the brand’s Anniversary Sale; simply use code CELEBRATE6 at checkout to save 25 percent on all Vegamour products for the remainder of today.

RELATED: According to TikTok, This Lululemon Jacket Gives Your Body a BBL Sans Surgery

Usually with serums, you have to wait a few months to see noticeable results, but Vegamour touts that this product can yield change in just 30 days.

“I don’t think I’ve ever gotten better results faster than with Vegalash!” wrote one five-star reviewer. “My lashes grew long and dark in just one month. I had to get a lash lift to keep them out of my eyes!”

Courtesy of Vegamour.

Now that’s certainly a good problem to have. It’s simple to use this serum, too. There’s no need for waiting around for the product to absorb, or no funky applicators that you have to use on your face. All you have to do is put Vegalash on your clean, dry lash line every morning and night. Just add it into your skincare routine as the very last agenda item, and you’ve only increased your time to get ready or unwind by about a minute each day.

Per a consumer study, 94 percent of users saw an increase in the density and volume of their lashes in four months. Now, it’s been a while since I attended school, but I know that’s a solid A grade. If you check out the reviews, it’s easy to see how this serum gained such an impressive mark.

“My lashes have doubled in length,” wrote one user. “My REAL lashes replaced my extensions,” wrote another.

Vegamour recommends replacing a tube of this serum every two months for best results. You can do that by logging onto the site every so often, or you can opt for a subscription at checkout—this option will save you $20 and get you free shipping each time. Not bad.

What’s more, the serum doesn’t cause any burning sensations that others might produce. The vegan formula is extremely gentle. So much so that you can use it on already-placed eyelash extensions without worrying about them becoming irritated or falling out of place.

“There wasn’t anything to dislike about this product and it was easy to apply, no burning sensation,” wrote one five-star reviewer. “I love love this product and it definitely works, worth the money. I now have long eyelashes and get complimented all the time must have product!!!”

Make sure to grab it for less (alongside other bestsellers from the brand) during the Anniversary Sale while you still can. The clock is ticking!

If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate commission.

If you, like me, shutter every time a single lash gets wiped away when you’re itching your eyes, you’re probably somebody who has also tried out several eyelash growth serums on the market. I mean, it seems like the time it takes for a lost lash to grow back is an eternity. What else am I supposed to do during the time in between?!

Now, there are a bunch of different lash serums you can opt for, but there actually aren’t too many completely vegan and hormone-free concoctions out there. Enter Vegamour’s vegaLASH Volumizing Serum. It’s made with plant actives that, when consistently applied to your lash hairs, help them grow longer, fuller and darker. Basically, they do what a mascara does minus the gunky product and damaging applicator brushes. Even better, it’s on sale during the brand’s Anniversary Sale; simply use code CELEBRATE6 at checkout to save 25 percent on all Vegamour products for the remainder of today.

RELATED: According to TikTok, This Lululemon Jacket Gives Your Body a BBL Sans Surgery

Usually with serums, you have to wait a few months to see noticeable results, but Vegamour touts that this product can yield change in just 30 days.

“I don’t think I’ve ever gotten better results faster than with Vegalash!” wrote one five-star reviewer. “My lashes grew long and dark in just one month. I had to get a lash lift to keep them out of my eyes!”

Courtesy of Vegamour.

Now that’s certainly a good problem to have. It’s simple to use this serum, too. There’s no need for waiting around for the product to absorb, or no funky applicators that you have to use on your face. All you have to do is put Vegalash on your clean, dry lash line every morning and night. Just add it into your skincare routine as the very last agenda item, and you’ve only increased your time to get ready or unwind by about a minute each day.

Per a consumer study, 94 percent of users saw an increase in the density and volume of their lashes in four months. Now, it’s been a while since I attended school, but I know that’s a solid A grade. If you check out the reviews, it’s easy to see how this serum gained such an impressive mark.

“My lashes have doubled in length,” wrote one user. “My REAL lashes replaced my extensions,” wrote another.

Vegamour recommends replacing a tube of this serum every two months for best results. You can do that by logging onto the site every so often, or you can opt for a subscription at checkout—this option will save you $20 and get you free shipping each time. Not bad.

What’s more, the serum doesn’t cause any burning sensations that others might produce. The vegan formula is extremely gentle. So much so that you can use it on already-placed eyelash extensions without worrying about them becoming irritated or falling out of place.

“There wasn’t anything to dislike about this product and it was easy to apply, no burning sensation,” wrote one five-star reviewer. “I love love this product and it definitely works, worth the money. I now have long eyelashes and get complimented all the time must have product!!!”

Make sure to grab it for less (alongside other bestsellers from the brand) during the Anniversary Sale while you still can. The clock is ticking!