Month: March 2025

3 Makeup Trends Taking Over for 2025 (and How to Wear Them)

3 Trends Taking over for 2025 (and How to Wear Them)

Most makeup trends are dreadful and make me snort. Having said that, the zeitgeist of 2025 trends are out and, love ‘em or loathe ‘em, a little switch up in color choices, application methods, or style can make a huge impact on looking current and staying inspired. Today, we are looking at three trends and how to wear them with verve and gusto that only an indomitable, mature woman possesses. Forget the 20-year-olds and their odd-ball fashions, we make these trends look good!

My model today is Maureen, an editor and avid pickleball player who beats nearly everyone she plays, including men. I suck at pickleball or anything that involves a ball. I can’t hit the dumb thing; I’ve tried. Because of this I stick to cycling and running naked. (Kidding). But I digress…

The trends we are tackling today are Satin Skin, Maximum Eyes, and Nude Lips. Let’s rock it like an OG (Original Gangster).

Satin Skin

Satin skin is all about medium coverage foundation that allows your skin to still look like skin. (What a concept.) Skin is the largest organ on your body and deserves excellent care. Be sure to not only use good external products, but also take internal enzymes and minerals that come from a diet rich in vitamin C, D, E, and A.

External treatments make up only 20% of your overall skin health, and the other 80% are from having a strong gut biome from a nutrient dense diet. I cannot stress this enough. I will now step off my soap-box.

As far as foundation goes, I’m a big fan of the PrimePrometics CC+ Cream that I’m using on Maureen. It goes on beautifully and adds a medium cream to powder coverage that hides most discolorations. It contains a base of Bioferment Serum & Avocado Oil and adapts to your complexion’s shade and texture. For mature skin, this is an excellent and affordable option, and I give it a big thumbs-up. 

Maximum Eyes

Strong eyes are back! Thank God, I was getting worried. I love dramatic eyes, and with Maureen’s large green peepers, we can make the most of a new beautiful cream eyeshadow called Violeta. Cream eyeshadows work well on mature skin which tends toward dryness and often crepey-ness.

These shadows go on easily, don’t crease up, and last all day. On Maureen, I applied Violeta all around her eyes, blended well, and then used a kohl waterproof eyeliner on top. Yes, I said kohl (black). I know, kohl is not most women’s go-to shade if you have medium to light skin tone, but darker tones can wear it without it looking harsh. Having said that, with a little finesse, anyone can make it look rock-star stunning.

The method I used is to apply the liner as close as possible to the eyeline both top and bottom, and in the waterline. Then I took a soft blending brush and swiped toward the ear in a solid stroke in order to prevent the line from becoming messy. What you get is a soft but intense street-savvy look with a violet undertone. For greater effect, I applied a dark plum shadow in her outer crease. Toss on mascara, and you’ve got it.

I think I’ll run around naked now.

Nude Lips

On the subject of nudity, nude lips on older women can look, well, dead. I’m not a fan of women looking dead, so how do you wear a nude lip? The trick is in the lip liner. Depending on your skin color, use one to two shades darker of a neutral liner and then a satin lipstick that matches or is lighter than your lips. If you have purple-y or brown lips, then apply some foundation on your lips first, then powder, then lipstick in order to change your base lip color.

If you have full lips, you can really work this look, but for women with thinner lips, I recommend adding a little more color so that they don’t disappear. On Maureen, I went with a soft pinky brown, and it looks lovely. As always, modify any trend with what works best for you! I’m all about being your best authentic self.

Run Around Naked

When all else fails, run around naked. Keep everyone in suspense with your next move in life, and never be predictable. Nudity is optional, or just go for a nude lip, but either way, make it your own. Or you can be like Maureen and triumph over everyone at pickleball. Whatever you do, do it with gusto, sister. Enjoy the trend looks and please comment and share!

Author’s Note: If you’re interested in trying PrimePrometics products, use the code THEBEAUTYSHAMAN for 10% off.

Let’s Have a Conversation:

Have you tried a makeup trend that turned out well on you? How about one that looked hideous? What do you think about naked lips trends?

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Now Is the Time… For Women Over 60!

Now Is the Time... For Women Over 60!

The world has changed so much since we were born, and there has never been a better time for women over 60 to be anything they want to be. The possibilities are endless: student, social media influencer, interior designer, model, educator, entrepreneur, athlete, traveller, linguist, overseas volunteer, inventor… Often the only limitation is what we believe we can do. You will never be as young again as you are in this very moment, so perhaps today is the day to build that life you always dreamed of.

Think About Where You Want to Be in 10 Years

Anything can happen in the next 10 years, but that is the same for a 30-year-old as it is for a 60- or 70-year-old. Making a plan for the next 10 years doesn’t mean it has to be set in stone; just something you hope will happen. So, who would you like ‘You’ to be? Think about your passions, the things you loved when you were younger that, because of one thing or another, never happened.

Maybe you cut your career short to have a family or never finished college. Perhaps you might consider going to university (you can still get funding for degrees in the UK if you are over 60). Or you could take up exercise or a sport, there have been some very successful athletes who didn’t start until they were 60. Maybe the Arts is more your sort of thing? You could be a photographer, painter, potter, sculptor, jeweller, or clothes designer. Just think about something you absolutely love to do and take the plunge 🙂

Expand Your Horizons

There are so many interesting things to do and, whatever your situation, there will be something that expands your horizons.  You not only learn new things, gain skills, find a purpose, develop your interests, but you may meet new people which can change your whole life.

Think about that book you always wanted to write, that little beach in Greece you dream of visiting, learning to sing or dance, or perhaps you would like to be an actor or put on a stage play. Think big, often the only thing preventing you from doing something is your own limiting beliefs.

Be Healthier

In our 60s we might still live for another 30 or even 40 years. That time will be so much more enjoyable if you are free from pain, mobile and active. Starting a plan today could help make that possible. It doesn’t have to be a huge change; often little changes are best because they are sustainable. Walk a little further, eat a little healthier, no smoking, perhaps alcohol in moderation.

As important as it is to keep your body healthy, it is also vital to keep your mind healthy, especially as we age. Go for walks in nature, laugh, dance, sing, worry less, let go of things. Exercise your mind with crosswords or puzzles, read as many books as you can, learn something new. Most importantly, do whatever makes you happy.

Forgive

When someone hurts you, it is easy to hold on to the pain. Usually, the only person that is hurting is you. The other person may be having the best day of their life while you are at home thinking how awful they have treated you. Forgiving them doesn’t mean you are weak, or that you will let them hurt you again. It means you care for your own well-being and happiness.

Be You

After you are born, you have one job in this life, and that is to take care of You. No one else is going to do that 24 hours a day, 7 days a week. It’s up to you.

Love yourself, you are pretty awesome after all. Be authentic, you have as much right to live your life your way, as anyone else. Be gentle on yourself, of course there are things you have to do, but don’t be so hard on yourself when things don’t go according to plan. Forgive yourself, none of us is perfect. Be happy. Life is full of twists and turns, and we may not be happy every single moment of our lives. But in times of sadness, loss or pain, make your way back to happiness. It is where you belong :).

Thanks for Joining the Conversation:

Where do you see yourself 10 years from now? Have you taken up something new since you turned 60? What lifestyle changes have you made?

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