Does your brain feel like it never stops thinking about food?
If so, you’re not alone!
The constant chatter in your brain – often called food noise – is one of the most common complaints I hear from my clients when I first start working with them.
Food noise is described as the frequent, often intrusive, thoughts we have about what to eat and what not to eat. It’s that internal tug-of-war with your mind that never seems to go away.
Food noise can cause weight gain because it often leads to overeating when you’re not even hungry. It can be so intense and so intrusive that it negatively affects your food choices.
Many of my clients have shared that the food noise in their brains caused them to feel defeated and hopeless about weight loss, triggering them to eat comfort foods to soothe themselves, causing even more weight gain.
What Does Food Noise Look Like?
Food noise varies from person to person, but if you’re struggling with any of the following, you’ll know what I mean…
- Preoccupation with your next meal or snack.
- Feeling out of control around food or relentless cravings.
- Emotional eating to deal with stress, anxiety, loneliness or boredom.
- Guilt, shame, and confusion about not following diet rules or eating what you “should.”
- Always looking for the next diet or obsessively tracking your calories, carbs, or macros.
If even one of these hits home, you’re not broken.
You just have food noise.
The good news is that it can be quieted.
The Food Noise Is Gone!
A client I’ll call Susan recently experienced what it’s like to finally quiet the food noise in her head. She used to think about food nonstop and battled cravings and emotional eating every day.
She’d lose weight on a diet, but she always gained it back – because the constant mental chatter never let up.
Once she learned how to calm that food noise, everything changed.
- She’s not thinking about food 24/7.
- She no longer has cravings or emotional eating.
- She’s losing about a pound a week.
- And — in her words, “It feels easy. It’s weird to not have cravings anymore and to not be constantly thinking about food, but it’s a good kind of weird!”
She didn’t need medications, restrictive diets, or endless willpower. She just learned simple techniques to quiet the noise in her brain.
And you can do this too!
How to Calm the Food Noise, Lose the Weight and Keep It Off
I use a 4-step formula to help my clients quiet their food noise so they can lose the weight and keep it off.
#1: Calm the Nervous System
When you calm your nervous system, those overwhelming cravings fade, and you’re no longer ruled by stress or emotional eating. (One client said she stopped eating her way through the pantry after a hard day at work.)
#2: Release the Emotional Baggage
Letting go of the weight of heavy emotions and traumas that fuel those constant food thoughts is freeing. (Another client felt decades of shame melt away – and then noticed she could enjoy and feel satisfied with two pieces of pizza instead of binge eating the whole thing.)
#3: Identify and Clear Hidden Beliefs
Breaking free from the deep, learned patterns that are quietly blocking your weight loss is the next step. (A woman who believed she’d “always be heavy” was able to let that belief go – and the scale finally started moving.)
#4: Rewire the Brain for Permanent Weight Loss
Finally, it’s important to create new thought pathways that break that lose-gain cycle once and for all. (A client in her 70s is finally keeping the weight off after struggling most of her life).
When your brain and your body feel safe and calm, the food noise quiets – and for the first time you actually lose the weight AND keep it off.
Join me for my Free Masterclass, where I’ll walk you through the exact step-by-step process to calm the food noise, conquer your cravings and stop emotional eating, lose the weight and keep it off.
Let’s Have a Conversation:
Have you experienced food noise? How does it make you feel? What have you done as a result of food noise?
