Honestly, being blonde isn’t cheap. While there are some naturally blessed with golden locks, for the majority of us so-called bottle blondes, maintaining highlights, bleach and tones, and other “blonding” services can be not only an expensive endeavor, but it can also feel like a second job. Incorporating a purple shampoo for blonde hair is essential when it comes to winning the battle of brass because it will counteract the dulling effects of increased UV rays and hard water buildup.

There are a number of purple-tinted shampoos designed specifically for platinum, grey, and blonde hair, which can help to beat brass, but there are also some options for those who prefer a warmer tone (as opposed to an icy or ashy tone) too. Even if you’re a natural “dishwater blonde,” looking to lighten your locks by just a shade or two, visiting a salon for a partial highlight or worse ⁠— opting for a risky DIY dye job ⁠— may not be necessary thanks to these advanced brightening formulas. Using a color-enhancing shampoo is also beneficial for those with dark blonde or light brunette hair colors, as they can help give a radiant shine and lustrous brilliance to listless locks. The one downside to using a color-enhancing or purple shampoo is that they do tend to be pretty drying, which can be an absolute disaster for color-treated blondes with bleach-damaged tresses (or as many colorists like to refer to as “compromised hair”). We’ve rounded up a few trusted tone-enhancing shampoos formulated specifically for blondes to beat the brass and prevent further damage.

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