Dyson may be known for their vacuum cleaners to the mass majority of consumers, but if you’re into beauty, you’ve likely heard about the appliance brand’s iconic–and pricey–Dyson Supersonic Hair Dryer. The futuristic hair tool has amassed a large following among professional hairstylists — and in general — thanks to its many cutting-edge features. One of the most impressive features is its ability to prevent heat damage, which tends to come hand in hand when it comes to heat styling of any kind. The Dyson dryer monitors heat levels every twenty seconds to make sure temperature and airflow is regulated. It’s also an industry favorite among professionals because of its unrivaled lightning-fast drying time. It’s engineered with V9 motor which allows for a dry time six times faster than the average hairdryer.

While many loyalists to the designer dryer staunchly defend its high price tag, insisting that it’s beyond worth it, for others, shelling out nearly $400 on a hair tool can seem downright outrageous. Fortunately, there are plenty of other comparable models with similar design and technology features to the Dyson. Each of these dryers are designed with ionic technology (as opposed to conventional ceramic-only models), which evaporates water more efficiently rather than relying on ultra-high heat levels to dry hair. This results in a faster dry time, shinier locks, and overall less heat damage. These less-expensive blow-drying models below will certainly outperform (and outlast) what you’re currently working with.

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