While it’s true that Tarte has sales all the time, it’s cult-favorite Shape Tape concealer is often excluded from deals. According to the brand, one sells every 12 seconds so, it’s not that surprising. That’s why there’s now International Shape Tape day. For the third year in a row, Tarte Shape Tape is on sale for just one day—on the 12th, of course.

This year’s sale isn’t just a sitewide deal but the first Shape Tape custom kit. That means three full-size items from the Shape Tape family plus a limited-edition makeup bag for only $49 (with a $115 value!). On January 12, add three Shape Tape products (concealer, foundation, primer, setting powder, etc) and use code SHAPETAPE at checkout.

There’s a good reason Shape Tape concealer is so popular. The matte, vegan formula is truly full-coverage for brightening and hiding any imperfections. It’s made with plant buffers and licorice root extract so it smoothes skin instead of leaving it cakey. Not only is it included in the sale but the entire Shape Tape fam is. That means the Shape Tape Glow Wand, too. Check out our review of the glowy brightener. There are so many options.

Set your alarm so you don’t forget to stock up on your favorites.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

tarte shape tape

Image: Tarte.

Shape Tape Concealer

Available in 35 shades including undertones.

shape tape glow wand

Image: Tarte.

Shape Tape Glow Wand

Eight shades brighten and give a natural glow.

Tarte Face Tape Foundation


Face Tape Foundation

This full-coverage foundation has a natural matte finish in 50 shades.

tarte body makeup

Image: Tarte.

Base Tape Hydrating Primer

Set your makeup for 12 hours with this lightweight serum.

tarte stay spray

Image: Tarte.

Shape Tape Stay Spray Vegan Setting Spray

Keep your makeup off your face mask with this vegan setting spray.

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