If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate commission.
I receive a lot of products to test on my hair. It’s how I decide what’s worth writing about and what’s worth you spending your hard-earned money on. Some products stand out as must-haves I would re-purchase with my own money during the big Ulta Beauty Gorgeous Hair Event — others are just so-so. Below are my Ulta Beauty sale picks from haircare, tools, and more, to add-to-cart before they sell out.
Ulta Beauty’s Gorgeous Hair Event is one of the retailer’s biggest sales of the year and includes 50 percent (yes, a full half-off!) shampoo, conditioner, leave-ins, treatments, hair tools and more. This year, there seem to be more hair growth products than ever, which is great because so many of us are dealing with hair thinning and other scalp issues.
The deals are from buzzy brands, too. We’re talking best-sellers from celeb-loved Virtue, Matrix, Insert Name Here, Redken and more. Even better, this year there are first-time deals from It’s a 10 and Living Proof—to name a few. We told you there was a lot!
The blowout runs from now until June 3 with new deals each day. To help get you started, I’m including a handful of my must-haves, below. Now, this isn’t all the deals. There are up to five a day!
May 18

Ulta.
Madison Reed Radiant Hair Color Kit
Choose from 36 natural-looking shades and get this at-home hair dye kit for just $15.
May 19

Ulta Beauty.
NatureLab. Tokyo Perfect Repair Shampoo
NatureLab. Tokyo’s shampoo and conditioner is on sale and I’m stocking up on this antioxidant-rich shampoo.
May 20

Briogeo.
Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Scrub Shampoo
This exfoliating scrub shampoo soothes dry, itchy irritated scalps.
May 21

Biolage.
Biolage Strength Recovery Shampoo for Damaged Hair
Biolage’s Strength Recovery line of shampoos and conditioners are half off.
May 22

Ulta Beauty.
Curlsmith Curl Quenching Conditioning Wash
Give your 4C curls some love with this ultra-hydrating 2-in-1 shampoo and conditioner.
May 23

Photo: Andrew Fitzsimons.
Andrew Fitzsimons Prism Shine Invisible Shine Hair Spray
For the first time, celebrity hairstylist Andrew Fitzsimons’ styling products are half off, including this lightweight shine spray.
May 24

Ulta Beauty.
Bondi Boost Blowout Brush Pro
Upgrade your blow-dry brush with this frizz-reducing dryer.
May 25

Courtesy of L’Oreal.
L’Oréal Root Cover Up
What grays? Hide your roots with this popular spray, available in 10 shades.
May 26

Ulta Beauty.
Hot Tools Pro Artist Heat Defense Instant Detangling Mist
Hot Tools recently launched haircare and its detangling mist is on sale. The protecting leave-in will sheild your strands from heat damage.
May 27

Ulta.
Virtue Un-Frizz Hair Styling & Smoothing Cream
Select Virtue styling products are on sale, including this Jennifer Garner-loved leave-in cream.
May 28

Ulta Beauty.
Insert Name Here Shayla Pony
Select Insert Name Here hair extensions are half off, including the gorge Shayla Pony.
May 29

Ulta.
Olivia Garden Opal Detangler Fine-Medium Hair Brush
Update your everyday brush to one of these pretty, pain-free detangling ones.
May 30

Ulta Beauty.
Nioxin Diamax, Hair Thickening & Breakage Protection Treatment For Thinning Hair
A bunch of great Nioxin treatments are half off, including this thickening one for thinning hair.
May 31

Ulta Beauty.
Nick Stenson Beauty Light Hold Hair Spray
Stock up on celebrity stylist Nick Stenson’s haircare line, including this non-stick hairspray.
June 1

Ulta Beauty.
Eva Nyc Mane Magic 10-in-1 Shampoo
For the first time, Eva Nyc’s shampoo and conditioner is half off.
June 2

Courtesy of Living Proof.
Living Proof Full Dry Volume & Texture Spray
Another first-timer, Living Proof’s popular texture spray is half off.
June 3

It’s A 10.
It’s A 10 Miracle Leave-In Product With 10 Benefits
And another first-timer! This leave-in is a favorite for the way it makes hair so silky and smooth while protecting it from heat.