Chances are, you haven’t been styling your hair as much the last year or so. For most of us, staying indoors and/or working remotely means lots of ponytails and fewer wash days. But now that many of us are vaccinated and we can safely see friends and family, it might be time for a hair update. Luckily, Ulta’s Gorgeous Hair Event 2021 is here and it’s maybe even better than ever. We’re talking shampoo and conditioner, styling products, curly faves, color-depositing products, hair tools and so much more for a whopping 50 percent off.

These aren’t random products Ulta hasn’t been able to sell. These are best sellers and top items for all hair types from brands including IGK, Living Proof, Ouidad and Conair. There are salon-worthy products but also ones that will help you upgrade your hair color and style at home if you’re still skipping the salon. Those include root touch-up powders and natural-looking color kits.

The event runs from May 9-29 with different products on sale each day. You’ll want to make your calendar so you don’t miss your favorite. Feeling overwhelmed? We got you started with the first full week, below. Happy shopping!

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

pattern beauty


May 9

Pattern Leave-In Conditioner

To define and moisturize curls.

IGK Good Behavior Select Products

Get bouncy, soft hair with the 4-in-1 Prep Spray and Smoothing Blowout Balm.

Revlon One-Step Paddle Dryer

Get ultra-smooth hair with less frizz and more shine.

Coco & Eve Like A Virgin Super Nourishing Coconut & Fig Hair Masque

Give dry, dull hair new life with this conditioning mask.

Authentic Beauty Concepts

Shop shampoo, conditioner and treatment masks.

CONAIR* Infiniti Pro Rainbow Titanium Flat Irons


May 10

Conair Infiniti Pro Rainbow Titanium Flat Irons

Get straighter results with less frizz.


Shop hairspray, styling cream, shampoo, conditioner and so much more from this iconic brand.

Redken Oil for All Invisible Multi-Benefit Oil

Lock in moisture and smooth frizz.

Living Proof Full Thickening Mousse


May 11

Living Proof Full Thickening Mousse

Fine hair looks so much thicker and more voluminous.

Nioxin Select Products

Shop thickening treatments and breakage rescue for fine and/or thinning hair.

InStyler Airless Blowout Revolving Styler

Get the kind of bouncy, salon-worthy blowout at home.

kitsch satin pillowcase


May 12

Kitsch Pillowcases

Sleeping on a silk pillowcase can help reduce frizz and overnight hair breakage.

Viviscal Supplements

Shop hair growth supplements for men and women.

Keracolor Clenditioners

Keep your colorful hair bright with pigment-depositing conditioners.

MADISON REED* Radiant Hair Color Kits


May 13

Madison Reed Radiant Hair Color Kits

Get everything you need for natural-looking color right in your own bathroom.

Manic Panic

Have some fun with your hair by shopping semi-permanent color, lightening kits, styling gel and more.

Voir Select Care and Treatment

Shop hair oil, shampoo, conditioner and pre-cleanse treatments.

Tyme Haircare and Brushes

Replace your dirty old brushes with shiny new ones.

Color Wow Root Cover Up

Easily hide you haven’t been to the hair salon in a while with this best-selling powder.

Curlsmith  Curl Conditioning Oil-In-Cream


May 14

Curlsmith Select Products

Get your best curls with conditioning creams and treatments.

Chi for Ulta Beauty Titanium Temperature Control Hairstyling Iron

Customize the temperature for all hair types.

Gold ‘N Hot

Shop conditioning caps, flat irons, curling irons and more.


Protect your hair from damage and increase shine.

Matrix Biolage ColorBalm Color Depositing Conditioner

Go lavender, pink or red right in the shower.

PUREOLOGY* Hydrate Sheer Shampoo


May 14

Pureology Hydrate Sheer Shampoo & Conditioner

Hydrate your hair without weighing it down.

Joico Select Masks

Shop hydrating, repairing and brightening masks for all hair types.

Sebastian Drench Products

Shop shampoo, conditioner and treatments that nourish dry, frizzy and chemically treated hair.

American Crew

The entire brand is on sale, from body wash to styling cream and 3-in-1 products.

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