Mascara is one of those makeup items that practically every woman has in her makeup bag. Mascaras are a staple makeup item and have been since the beginning of mainstream makeup! Mascara will always open up your eyes and give them a more dramatic and elegant look. Who doesn’t want that!
You’ve probably been swiping on your favorite mascara for many years without really thinking about what is in the product that you are applying to your eyes. Right?
Nowadays, we have more options of makeup than ever before. Many beauty brands are now offering natural products that contain ingredients that are free of chemicals, synthetic fragrances, and that are also cruelty-free and eco-friendly. We love that!
Some brands are new to the market and are specialized in all-natural products. Other brands are jumping on the bandwagon and offering their own versions of natural and organic products alongside their traditional items.
What Should You Look for When Purchasing a Natural Mascara?
Many brands are now removing chemicals, parabens, chemical preservatives, and other ingredients that can be toxic to our bodies and to the environment.
These are some of the words to look for when you are shopping for natural mascara.
- 100% Natural
- Certified Organic
- Mineral Based
- Preservative Free
- No Synthetic Fragrances
- Eco or Recycled Packaging
100% PURE Ultra Lengthening Mascara
100% PURE is dedicated to creating natural and certified organic products that are free of toxins and chemicals. We love this brand!
This non-clumping and flake-resistant mascara is made with black tea, berries, and cocoa pigments that creates a brilliant color for darkening your lashes.
Made in the USA
Doesn’t provide a lot of volume
ILIA Limitless Lash Lengthening Mascara
Another natural mascara that is making it on a lot of top-rated beauty lists is the ILIA Natural mascara. The formula is nourishing and is made with organic bee and carnauba waxes, shea butter, and keratin.
The two-sided brush is excellent to build volume and separate lashes.
This mascara will fortify and enhance your lashes without clumping or flaking.
May smudge when wet
Burt’s Bees 100% Natural Nourishing Mascara
Burt’s Bees is not only a lip balm brand anymore. This mascara deserves a top spot because it is a 100% natural formula that is made with Jojoba Oil and naturally moisturizing Glycerin which is gentle enough for the delicate eye area.
This mascara is a great value/quality ratio.
Odor may not appeal to everyone
Ere Perez – Natural Avocado Waterproof Mascara
Avocado mascara! Yes, please! This natural mascara is volumising and made with mamey and avocado oils. These oils help to stimulate growth, regenerate, and also strengthen your lashes.
It’s waterproof, smudge-proof, and has a full black coverage and amazing 24-hour wear.
On the pricier side
Tarte Lights, Camera, Lashes 4-in-1 Mascara
Tarte is another beauty brand that thrives on offering natural and cruelty free products.
This longwear mascara is one of our faves, and has been for a while, because it volumizes, lengthens, curls and conditions lashes all-in-one!
The brush is a mixture of long and short bristles that help to coat the lashes while separating them.
On the pricier side
Juice Beauty Phyto-Pigments Ultra-Natural Mascara
Juice Beauty’s volumizing and nutrient-rich natural mascara is powered by intense plant-derived Phyto-Pigments for a feathery-soft look and feel. The mascara is buildable so you can get the volume you want.
The formula is non-drying and leaves lashes clump-free and is designed to minimize smudging and flaking.
On the pricier side
W3LL PEOPLE Expressionist Mascara
This company was created by a makeup artist, a cosmetic dermatologist, and an eco-conscious entrepreneur. All the products are created without chemicals and with healthy living in mind.
The volumizing mascara has a big fat brush that easily layers on the nourishing blend of castor and sunflower oil to your lashes.
Brush may too big for some
Do you already use a natural mascara? Do you think that you will switch to a natural mascara? Which one is your favorite? Is your favorite not on our list? Let us know in the comments below.