When you fire up your Amazon app to order some toilet paper, hand soap and cat litter (just me?), don’t check out without taking a look at the beauty and wellness section. Because the new beauty products at Amazon right now are good—like, really good. Sure, it’s always fun to shop at Ulta and Sephora for your beauty goods but Amazon has a lot more than you might think. We’re talking luxe hair care, fun nail polish shades, new concealer that’s also a hydrating eye cream and even an innovative vibrator. Yes, that’s beauty for your body. Go with it.
What’s especially fun about Amazon offerings is how truly diverse they are. What’s on my list? Oh, just the new CeraVe cleanser for dry skin, a hair gel collab with Jersey Shore‘s Pauly D (seriously) and a colorful new menstrual cup. Yes, it’s a random selection but that’s what makes it not boring. Add in fall-ready red nail polish and a new shampoo that won’t make your shoulders break out? You’re set.
Shop the new products we’re loving right now. Most, if not all, are on Amazon Prime because you won’t want to wait too long for these babies (especially the vibrator). Is your app open yet?
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
NYX Professional Makeup The Marshmellow Smoothing Primer
This vegan primer has marshmallow root extract to smoothes texture and blurs lines.
Maybelline New York TattooStudio Waterproof Eyebrow Pencil
This long-wearing pencil delivers bold eyebrows for up to 36 hours—and in six shades.
Kmodoii Large Hair Claw Clips 6PCS
Claw clips from the ’80s are back and better than ever.
L’Oréal Paris Elvive Dream Lengths 8 Second Wonder Water
This lamellar rinse out transforms damaged hair in one wash. You won’t believe how smooth and sleek your strands are.
Hairbrella Women’s Rain Hat
If every time you get your hair done it seems to rain, this is your new must-have. A waterproof, satin-lined cap protects your strands from the elements and the UV protective visor shields your face.
Nau Soothing Facial Toner
This vegan, clean skincare and body line launched with 28 products created with Phiola Workshop in Budapest, including this calming facial toner.
Alder New York Cleansing Body Bar
Brooklyn-based vegan skincare brand Alder New York launched its first-ever body product, this Cleansing Body Bar, made with 1 percent glycolic acid and sea kelp to leave skin feeling smooth and hydrated.
Maybelline New York Lash Sensational Sky High Mascara
This new mascara is so popular, it’s going viral on TikTok. It promises ultra-long lashes without the clumps. Note: it’s currently more affordable at Ulta.
Ellesye Ceramic Two Barrels Curling Iron
Get easy mermaid-style waves with this ceramic iron. There are 14 temperature settings for all hair types.
Garnier SkinActive Green Labs Canna-B Pore Perfecting Serum Cream
Garnier just rolled out three different three-in-one creams (serum, moisturizer and SPF). Choose from Canna-B (vitamin B3 and cannabis sativa seed oil), Hylau-Melon (hyaluronic acid and watermelon) and Pinea-C (vitamin C and pineapple).
The Body Shop Nourishing Coconut Lip and Handcare Kit
This hydrating lip and hands kit makes a great Secret Santa gift but you can also just get it for yourself, too.
Abudics Beard Grooming Kit
If you have no idea what to get the bead-haver in your life, this grooming kit each just the thing. There’s beard oil, balm, a brush, comb, scissors and a storage bag.
Hygea Beauty Beauty Makeup Sponge Blender Set of 5
This bouncy sponge promises not to absorb makeup so you’ll waste less.
Every Man Jack Body Kit – Marvel Black Panther
Any Black Panther stan would love this body kit that includes body wash and deodorant in the “Wakanda Herbs” fragrance.
Brûmée Pine Tree and Vetiver Alcohol-Free Fragrance
This earthy scent has lush top notes include bergamot, mandarin, grapefruit and chamomile. Brûmée is a clean French perfumery with two other yummy scents.
L’Occitane Holiday Hand Cream Indulgences Trio
All of our hands are wrecked with the extra washing and hand sanitizer use. This hydrating hand cream set would be a welcome gift for anyone on your list.
Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, Red Holiday Edition
If you haven’t splurged on the Internet’s favorite hair dryer yet, this holiday-ready version is on sale!
Kiss Lip Gloss Set
This 90s-style lip gloss set is a perfect gift for any millennial.
Buxom The Ultimate Lip Party Plumping Lip Set
Or, if they prefer a plumping variety, this pigmented lip set is a great idea.
KB Shimmer Knit Happens Flakie Nail Polish
There are 10 new KB Shimmer holiday shades including our favorite sparkly red.
EUHome Scalp Brush – 2 Pack
Once you shampoo with a scalp massager, you’ll never go back. It helps break up excess build-up and stimulates hair growth.
Real Techniques Miracle Beauty Blender Sponge Gift Set
This cute stocking stuffer includes the brand’s best-selling makeup sponges and cleanser.
OPI Holiday 2020 Shine Bright Collection
OPI just rolled out 15 holiday-ready hues, including this silver glitter shade.
Bloomy Collagen & Retinol Cream for Face with Hyaluronic Acid
This 3 percent retinol cream promises to help reduce the appearance of fine lines, deep wrinkles, age spots, crow’s feet and more.
Erno Laszlo With Love Dr. Laszlo, Iconic Best Seller Trial Set
This six-piece skin care set has a value of $120 and makes a great gift.
The Body Shop Nourishing Body Butter Trio Set
This three-piece body butter set—with Almond Milk Honey, Mango and Moringa scents—makes a great stocking stuffer.
UpgradeU Human Hair Lace Front Wigs
This 100 percent virgin lace-front human hair wig comes in five different lengths.
Nivea Indulgent Skin Care Collection
This chic gift set includes the all-new Coconut & Monoi Oil and Cherry Blossom and Jojoba Oil body lotion scents.
L’Oréal Paris Revitalift Night Serum
Retinol newbies should try this 0.3 percent formula to help reduce wrinkles and smooth texture without irritation.
Burt’s Bees Beeswax Bounty Assorted Gift Set
There’s truly no one in your life who won’t appreciate this 4-piece lip balm set in Original Beeswax, Vanilla Bean, Cucumber Mint, and Coconut Pear flavors.
Olaplex No.0 Intensive Bond Building Treatment
This treatment primes your hair for deeper repair before using N°3 Hair Perfector.
La Roche-Posay Lipikar AP+ Wash
This non-stripping cleanser is unscented and great for sensitive skin. It uses shea butter and niacinamide to soothe even the dryest skin.
Èclat Vitamin C Serum
This brightening serum uses sodium ascorbyl phosphate (a stable form of vitamin C), as well as jojoba oil, retinols, ascorbic acid and hyaluronic acid, to increase skin’s hydration and reduce the appearance of fine lines and wrinkles.
Rael Acne Miracle Patch – Spot Control Cover
Sometimes, there isn’t just one tiny pimple you want to treat but an entire hot spot of pus-filled bumps. These oversized pimple patches are contoured to sit on your cheeks, nose or chin and suck out pus and sebum, flattening the acne overnight.
De Lune Cramp Aid, Natural Relief for Period Cramps
With B vitamins, zinc, ginger, calendula, Dong quai and Fenugreek, this supplement promises natural relief from period cramps—and the reviews say it really works.
Beetles 23 Pcs Gel Nail Polish Kit
Upgrade your at-home manicure with this fall-ready gel nail polish set. It includes both a matte and shiny top coat.
Golden Feet Foot Peel Mask
Now’s the time to do a foot peel while you’re home and away from friends and family that might wonder why your skin is falling off. This new 1-hour version promises to remove dry skin and calluses leaving behind ultra-soft skin.
Paul Mitchell Clean Beauty Hydrate Conditioner
For its 40th birthday, John Paul Mitchell Systems is making major strides in its sustainability pledge. The cruelty-free hair care already sources from an organic, solar-powered awapuhi farm in Hawaii. Now, the company has a partnership with a family-owned biodynamic farm in Tuscany, and is making all its packaging 100% recyclable and 90% derived from Brazilian sugarcane.
The new organic Clean Beauty line is made without animal products, parabens, sulfates, phthalates, DEA and mineral oils. It includes shampoos, conditioners, and treatments in four categories: Everyday (for all hair types), Smooth (for textured and frizz-prone hair), Hydrate ( for dry hair) and Repair (for color-treated, damaged and brittle hair). I’ve got my eye on this Hydrating Conditioner infused with organic olive and oat peptide. Available on Amazon November 1.
Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, Pink
Everyone’s favorite heat styling brush now comes in this fun pink shade.
Adding to the already cult-favorite Liquid Eye-Lie-Ner, Lady Gaga’s makeup brand is rolling out two new jet-black eyeliners in the Punk shade. The Micro-Tip Liquid Eye-Lie-Ner (left) has a thinner tip than its original version and a semi-shine finish. Available October 20.
The Eye-Dentify Gel Kohl Eyeliner (right) is a smudge-friendly creamy liner made for the waterline. Available October 20.
True + Luscious Super Moisture Lipstick
This new clean beauty brand’s lipsticks are made with hyaluronic acid, konjac root powder and vitamin E for all the hydration.
Haus Laboratories Head Rush Blush
Lady Gaga has finally #blessed us with blush and bronzer! There are seven Blush Duos and five Bronzer Duos, including this pretty shade in Bouquet/Ribbon. “With everyday mask-wear, the placement of pigment is about playing less by the rules—take these pigments a little higher, above the apple of the cheek and raise color above the mask line so you can still get the most impact,” said Sarah Tanno, Global Artistry Director, Haus Laboratories, in a statement. Available October 6.
L’Oréal Paris Air Volume Mega Mascara
Try this new ultra-light volumizing mascara that promises to be smudge and flake resistant.
Bio-Oil Dry Skin Gel
Soothe dry skin all over the body with this vitamin E-infused gel.
CeraVe Hydrating Cream-to-Foam Cleanser
TikTok skinfluencers’ favorite cleansing brand just came out with a new face wash for normal-to-dry skin. With ceramides, amino acids and hyaluronic acid, it removes dirt, oil and makeup without stripping the skin.
Got2b Glued Limited Edition Spiking Glue by DJ Pauly D
Yes, that is Jersey Shore‘s Pauly D on this new ultra-hold hair gel. It (and the rest of the collection) sold out in 24 hours but order it now—it’s back in stock October 11.
Moroccanoil Marvelous Must Haves for Stand Up Style
Moroccanoil and Amazon teamed up on this limited-edition set to celebrate the 20-time Emmy Nominated Amazon Prime show, The Marvelous Mrs. Maisel. Get three best-selling products: Moroccanoil Treatment, Hydrating Styling Cream and Luminous Hairspray Strong.
L’Oréal Paris True Match Eye Cream in a Concealer
Next up in the True Match fam is this eye cream and concealer hybrid. Cover dark circles while treating your skin to hyaluronic acid serum.
Palette by pak The Original High Fiver
Have a weekend getaway coming up? Skip the travel bottles and grab one of these “palettes.” There are five leak-resistant wells to hold hair products, powders, body lotion—anything, really. It slips right into your bag you and you can reuse it again and again.
Essie Nail Polish in Adrenaline Brush
Fall is here and that means new autumnal polishes from Essie. We love this creamy red hue but there are six more to choose from.
Saalt Menstrual Cup
This popular period cup now comes in ocean-inspired seafoam green. The brand is collecting 10 pounds of waste from the Pacific Ocean by its new impact partner, Sustainable Coastlines Hawaii. New to menstrual cups? The medical-grade silicone lasts up to 10 years (!) and holds as much as four tampons.
Teenology Shampoo for All Hair Types
Teens aren’t the only people that break out on their back, shoulders and hairline thanks to pore-clogging shampoo. This sulfate-free shampoo promises to be free of those acne-causing oils and in its place, vitamin B5, sage and aloe vera.
Make your body feel beautiful with this super adaptable vibrator. All genders can have some fun with the six powerful motors of this waterproof, double-sided toy. Bend it into any shape your heart desires.